Picture performance leaps to the next level

July 25, 2010

London, England – With the most sophisticated full LED direct dimmable, scanning backlight, Perfect Pixel HD processing, Bright Pro,400Hz Clear LCD technology and  Ambilight Spectra 3 technology; the Philips 9705 range of TVs makes both 2D and 3D viewing a simply stunning experience.


Available in 46”, 40” and 32” sizes (32” set is non 3D) the 9705 range includes a combination of proprietary Philips technologies designed to take picture quality to a whole new level.


To start things off, the LED Pro backlight, consists of over 1000 LEDs divided into 224 individually controllable segments allowing the darkest black and the brightest whites to be displayed in the same image.


Peak whites are further enhanced by the new Bright Pro system which can significantly boost light output in a specific section of the screen while still retaining the dark blacks in others. The overall result is an astonishing contrast ratio of 10,000,000:1 and a peak light output twice as bright as previously possible. 


As well as enhancing 2D viewing, the benefits of increased light output become incredibly apparent during 3D viewing. It reduces the problems caused by the 3D glasses blocking light from the TV, and without good light output you can’t get a good image. With the 9705s 3D images are vibrant and detailed.


Brightness and contrast are not the only things required for a great 2D or 3D picture, the TV also needs to offer a very rapid response. The 9705s features Philips 400Hz Clear LCD system which crucially includes a scanning backlight to allow superb blur free motion reproduction for 2D images and also helps to reduce cross-talk when watching 3D - by more precisely matching light output to specific active pixels in the panel.


Low frame rate content such as Blu-ray movies also arrives blur and judder free thanks to the HD Natural Motion system.


Philips unique Ambilight system, which projects light from the rear of the sets in a colour and intensity that matches the changing on-screen content, has been further developed for the 9705s. The sets feature the Spectra 3 version of Ambilight, which not only projects light from the sides but also the top edge of the TV and also includes new wall adaptive feature which allows viewers to easily optimise the system whatever the colour of wall behind their set.


Philips is also renowned for having some of the best sounding TVs around, and the 9705s don’t break with the tradition. Two woofers on the rear of the TV to provide the deepest bass notes while two forward-firing tweeters, in the integral soundbar below the screen, provide clear voices and precise mid-range detail.


And despite having such a feast of tech onboard, Philips has still managed to design a set that’s high on style including a narrow, dark grey, brushed, real aluminium facia, and a neatly integrated soundbar all in a slimline profile of just 69mm. The high quality metal and glass table top stand has also been cleverly designed to double as an easy to install self levelling wall mount bracket.


However, the 9705 TVs offer far more than just a combination of great pictures and sounds. With ever more people storing their media digitally on computers or hard drives, the 9705 can stream a wide range of media from anywhere on a network, via its inbuilt Ethernet and Wi-Fi connectivity The sets also give access to the entire internet via the inbuilt web browser as well as tailored services via Philips Net TV facility.


But sometimes you want to do more than just stream. So how about displaying your entire PC on your TV? There's need to search for content or convert it just the ability to view and listen to whatever you can see and hear on your computer but on your the TV. Philips Wi-Fi Media Connect allows all of this at the touch of a button, so whatever you use your computer for you can now do it wirelessly on the big screen.


The 3D Ready TVs will include a free PTA02 3D upgrade pack consisting of a transmitter and two pairs of glasses, allowing users to view 3D immediately.

Note For Editors

For further information, please contact:

Tina Withington                                                        

Philips Consumer Lifestyle                                      

Tel: 01483 293 426                                                  


Philips Customer Care telephone number for publication: 0906 1010 016