The New Philips Haircare Range Helps You To Achieve Beautiful Hair, Styled With Care

August 19, 2010

London, UK; Philips is pleased to announce the launch of its new Haircare range, designed to create beautiful styles with greater care, every day. Building on its heritage in innovation, Philips offers a new premium range of sophisticated styling products that are simple to use. The range, which includes straighteners, hairdryers and a multistyler has been developed in conjunction with award winning hair stylist Andy Uffels and has products to suit all budgets.

 

Damage Limitation
Maintaining a style from morning until night can be a real challenge and women with busy schedules need easy products for re-styling throughout the day. Knowing that damage is a key concern to women who style their hair daily, Philips has created a new range of products for Autumn Winter 2010 that will help busy women quickly and simply style their hair whilst ensuring it always looks and feels healthy. The new Philips range enables daily styling, straightening and retouching whilst caring for the hair at every step.

 

TriCare Technology
Philips has developed a three pronged approach to styling with care:

 

  • Ionic Technology benefits the hair by facilitating absorption of the natural moisture into the hair. It also increases shine and reduces frizz by neutralising positively charged hair through the emission of negative ions, which can attract dirty dust particles and lead to dull, flyaway hair.

  • Keratin Infused Plates deliver smoothness, shine and instant manageability. Keratin conditioners infused in the ceramic plates, stimulate keratin naturally present in the hair, helping to seal hair cuticles and add moisture and shine.

  • SonicPulseTM technology ensures that the greatest number of hairs receive treatment from the keratin infused plates on each stroke. The gentle vibrations spread the hair evenly between the plates, improving glide and minimising heat damage caused by repeat strokes and hot spots.

 

Jennie Flatt, Customer Marketing Manager Female Beauty at Philips says, “Caring for hair and styling with heat are not two concepts that naturally go hand-in-hand. Philips has developed a range for women who want to create glamorous styles every day whilst  feeling that they are doing something to protect against the daily strain that styling with heat can put on the hair.

 

PHILIPS HAIRCARE RANGE

Below is the full range of Philips Haircare products

Care Ceramic Straightener (RRP £30)
Philips Care Ceramic Straightener has Ionic Conditioning to lock in moisture, increase shine and reduce frizz, alongside a digital temperature control system to allow you to style your hair at a lower temperature, to limit the chance of damage.

ProCare Perfection Straightener (RRP £50)
Philips ProCare Perfection Straightener has a unique Style Refresh® setting to reinvigorate hairstyles with care in one simple touch. It helps to give the perfect finish day and night, with less heat. Ionic Conditioning helps to lock in moisture and limits the need for additional products. It gives hair a shiny, healthy look whilst reducing flyaway ends and frizz. You can also minimise damage caused by excessive heat by using the variable digital controls to tailor the temperature to your style.

 

 
ProCare Keratin Straightener (RRP £80)
Philips ProCare Keratin Straightener is the best way to create glamorous straight styles while caring for your hair. The straightener has unique Keratin infused ceramic plates which gently vibrate. The addition of this essential natural ingredient increases the hair’s smoothness, shine and manageability, while the gentle vibrations ensure each hair benefits from the Keratin treatment.
Philips Multistyler (with 13 attachments)
Philips Multistyler, with its thirteen bespoke attachments, helps you design a dramatic or playful look for the party season! Whether you’re after a feminine curl, or a vintage glamour wave, the Philips Multistyler  includes all the applications you  need to unleash the extrovert inside you!
 
Philips Control (RRP £15)
Philips Control hairdryer has a compact design for easy handling and six flexible speed and temperature settings.

CareControl (RRP £20)
Philips Care hairdryer has Ionic Conditioning for moisture rich, shiny hair, a diffuser to define curls or create volume and a TurboBoost setting for faster drying.

 

Philips ProVolume Hairdryer (RRP £25)
Philips ProVolume hairdryer has a professional design, Even Heat Distribution+ Ceramic technology, Ionic Conditioning and a TurboBoost setting to help you achieve shiny, healthy hair, full of volume.
Philips Hush Hairdryer (RRP £35)
Philips Hush hairdryer is the UK’s quietest hairdryer. It’s perfect for people who need to get ready without waking husbands, boyfriends and children.

 

Philips Haircare Range is now available in Boots, Argos, Amazon.co.uk & selected electrical retailers. For more information please see www.philips.co.uk/haircare

For further information, please contact:

Tina Withington – Philips

Email: tina.withington@philips.com T: 01483 293 426

 

Kate Murrell – Emanate PR

Email: Kate.murrell@emanatepr.com T: 0207 611 3670

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

 

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