The New Philips Airfryer: Cook and Enjoy the Best Tasting Chips Super Quick Without the Oil Slick

September 1, 2010

The new Philips airfryer is a revolution in home cooking that requires less oil than ever, allowing you to “fry” a variety of tasty, healthy meals in next to no time.

 

The Philips airfryer’s secret is its patented Rapid Air Technology which combines fast-circulating hot air with a grill to create delicious chips with up to 80% less fat1.

 

 

 The airfryer cooks a variety of foods and snacks from the best-tasting chips to chicken nuggets, meat and even tempura prawns. To prove airfryer comes top on taste for even the most discerning chip lovers, we tested airfryer chips among fried-food fans and found that two thirds preferred the crispy taste of airfryer fries over those from another leading brand2.


As the airfryer requires just three minutes to heat up, busy parents can quickly and easily prepare a batch of delicious crispy chips3  in just 12 minutes as well as a whole host of other meals. In addition, the revolutionary airfryer overcomes the odour that traditional frying creates. Because it uses hot air rather than hot oil to “fry” food, it emits fewer vapours, while the Integrated Air Filter diffuses any smells. Clearing up after cooking with airfryer is also simple thanks to removable, dishwasher-safe parts and non-stick surfaces that can be easily cleaned.

 

The airfryer features a timer which lets you pre-set cooking times of up to 30 minutes, so you can focus on other tasks around the home while your meal is being cooked to perfection. To ensure you get the result you want, you can also interrupt cooking to check on progress whenever you like. The Adjustable Temperature Control also lets you pre-set temperatures of up to 200°C, and cooks food with steady heat to ensure crisp and even cooking. Making it even simpler to prepare every part of your meal, Philips airfryer even includes a Food Separator Accessory which allows you to “fry” different foods at once without mixing any flavours together, so your chips taste like chips, and meat tastes like meat!

 

For inspiration, Philips airfryer comes complete with a recipe book, and even more recipes can be found on Philips MyKitchen – www.philips.co.uk/kitchen – a website that inspires you to cook healthy, nutritional and tasty meals for the family. A host of culinary tricks and handy time-saving tips also show you how to get amazing results effortlessly.

 

So enjoy family favourites any day of the week with none of the guilt or hassle – but all the taste – of regular fried foods. With Philips airfryer, “fried” foods are more healthy, delicious and simple than ever.

 

Key features include:

  • Patented Rapid Air technology – combines hot air with grill component to “fry” food
  • In-built Timer – lets you pre-set cooking times of up to 30 mins
  • Adjustable Temperature Control – cooks food at steady rate up to 200°C
  • Food Separator Accessory – lets you “fry” multiple foods at once
  • Integrated Air Filter – diffuses odours
  • 60 day complete satisfaction money back guarantee

 

 

The Philips airfryer is available now on pre-order from Amazon.co.uk or from November 2010 from Argos, Comet and John Lewis, RRP £200. Visit www.philips.co.uk/kitchen for further information.

Notes to editors:

For further media information, please contact the team at Ketchum Pleon on
LON-philips@ketchumpleon.com or 020 7611 3668 
Or Deneice Harwin, Philips PR: Deneice.Harwin@philips.com or 01483 298517
Photography and sample units available on request.

 

 


1 Compared to fresh fries prepared in a conventional Philips fryer

2 Source: Blind test conducted by Rogil Research in France (n=308) and Belgium (n=311) 2010

3 For fresh fries add half a table spoon of oil for extra taste. Frozen fries are normally precooked in oil

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