See the Light and Feel Sensational with Silky Smooth Skin Everyday

October 1, 2010

Philips launches Lumea, an Intense Pulsed Light (IPL) hair removal system for use at home


Imagine the freedom of never needing to worry about stubble on your legs, underarms or bikini line ever again? Well, prepare to be enlightened by this revolutionary hair removal device that is set to change women’s beauty regimes forever.

 

This February, Philips launches Lumea, a proven effective Intense Pulsed Light (IPL) depilation solution that prevents hair growth to grant women their ultimate beauty wish: to be free from unwanted hair and have perfectly smooth skin every day.

 

Intense Pulsed Light (IPL) is the latest advanced technology used by the professional beauty industry for hair removal. Philips Lumea brings this effective technology directly to your home in a safe and easy to use, handheld, rechargeable appliance.

 

Philips Lumea works by applying gentle, effective pulses of light to the hair root, making it inactive. As a result, hair sheds naturally and the regrowth process is inhibited. The results can be maintained by repeating the process every two weeks for underarm and bikini area and every four weeks for legs, ensuring that you are beautifully smooth and confidently hair-free every day.

 

There is no mess and no stress as you can use this cordless device anywhere – even while watching TV!  Plus, unlike other IPL hair removal systems for use at home, you do not need to worry about buying replacement bulbs or a contact gel.

 

When tested*, 82% of women preferred Philips Lumea’s IPL hair removal system to conventional methods, including waxing, shaving and epilation. 

 

*Based on 315 Lumea users in Spain (MetrixLab, 2009)

 

Jennie Flatt, from Philips, commented: “Philips has been working with leading dermatologists¹ for almost 7 years in the field of light based hair removal. These relationships, and years of clinical and handling trials, alongside a real desire to have this product available for home use by consumers has led to the development of Lumea.  Five adjustable light settings ensure a gentle and effective treatment across a wide variety of skin tones and hair colours whilst an integrated UV filter and advanced safety controls provide maximum protection for skin.”

 

              

 

Now you can say goodbye to expensive courses of salon laser treatments, painful waxing sessions, short term results and unsightly reactions like in-growing hairs and shaving rashes. Consulting US dermatologist Vic A. Narukar says of this development: ‘In my practice, patients are always requesting a more effective solution for hair removal.  Philips Lumea is an innovative hand-held solution. It allows women to safely and effectively prevent hair re-growth in the comfort of their own home.’

 

Get ready to shine the light on a confident new you this summer as you can wear what you want, whenever you want, knowing you look great.

 

Lumea is available from Boots, John Lewis, Amazon and Argos with a recommended retail price of £400.

For further press information, photography or product samples please contact:

Kate Murrell, Emanate PR
Kate.Murrell@emanatepr.com or 020 7611 3670
Or Deneice Harwin, Philips Consumer Lifestyle PR
Deneice.Harwin@philips.com or 01483 298517

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Editors Notes:

¹Philips has been working with Dr. med. Paul Berretty (Catharina Hospital Eindhoven, the Netherlands) and Prof. Dr. med. Peter Bjerring (Director Mølholm Private Hospital, Denmark) for almost seven years.

 

Key Product Features:

  • Specifically developed lamp which does not require replacement during product lifetime (estimated 40,000 flashes)
  • Fully cordless rechargeable device; full charge in 1 ½ hours with quick charge feature of 80% in 1 hour
  • Safety System - safety ring with contact switches to protect against unintentional light flashing
  • Five adjustable light-energy settings (1-5) for different skin tones (white, beige, light brown, mid-brown and dark brown) and hair colours (dark blond to black)
  • Automatic switch off function to prevent over heating
  • Separate connectable mains adapter
  • Low battery indicator and charging light
  • Luxury storage pouch and cleaning cloth
  • In box instruction DVD

 

Philips Lumea is a cost effective alternative to salon treatments

‘The cost of laser hair removal depends on several factors including the area to be treated, the amount of hair growth on the area, the number of treatments needed, the type of laser used, the individual physician or practitioner, and your geographic location. Prices vary widely from clinic to clinic. Laser hair removal need an average of four to six sessions for a final result that approximately 80% hair reduction in the specified area.’

 

Based on 2009, UK average prices for salon laser hair removal treatment; the graph below shows how much money you can save by choosing Philips Lumea over salon hair removal treatments – over £2000!

 

          

 

Source: Laser hair removal general average prices in UK 2009, www.hairlaserremoval.co.uk 

            

 

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