May 27, 2011

London, UK - Philips is pleased to present its full range of sonic toothbrushes, the Sonicare range, with a brush available for all your oral health needs.


All Philips Sonicare toothbrushes have a dynamic action that drives fluid deep into the tight spaces between teeth and along the gum line, making each brush exceptional at plaque removal and a simple step forward in anyone's oral care routine.


Philips recognises that people have varied oral health needs and are at different life stages and has developed specific Sonicare toothbrushes to target different requirements.


For users who want to achieve an advanced level of oral health, there’s FlexCare+ with five different brushing modes; for those who are motivated by whiter teeth there’s HealthyWhite; for those wanting an introduction to sonic cleaning and want to transition from manual brushing there’s EasyClean; for a simple no-nonsense but effective brush CleanCare fits the bill and for children, there’s Sonicare For Kids brush to set up good cleaning habits for life.  With so many options to choose from, it is little wonder that over 17 million people worldwide (is this figure worldwide, Europe?) have switched to Sonicare.


Sonicare toothbrushes use patented sonic technology that drives its unique bristle tip velocity ─ the movement of the brush head in your mouth ─ through a combination of high-frequency and high-amplitude bristle motions. Sonicare toothbrushes are also powerful enough to remove hidden plaque from hard-to-reach, high-risk areas, as well as being gentle on gums and sensitive teeth.


Philips Sonicare claims are backed up by proven results which help explain why Sonicare is the number one recommended sonic toothbrush brand by dental professionals worldwide. Sonicare technology provides effective plaque removal, because it cleans in a way that a manual toothbrush can't, helping to reduce gum disease, but at the same time, it's gentle on teeth and gums as well as removing everyday coffee, tea and tobacco stains.



Sonicare Flexcare + (RRP £204)
The new Philips Sonicare FlexCare+ is the most advanced powered toothbrush yet and is clinically proven to improve gum health in just two weeks.  It relies upon patented sonic technology to deliver 31,000 strokes per minute for a unique cleaning action with 5 different brushing modes.  It drives fluid between the teeth and along the gums, keeping teeth and gums in peak condition.


Sonicare FlexCare+ incorporates advanced features including a new Gum Care mode that provides two minutes of Clean mode followed by one minute of Sensitive mode to encourage patients to focus on problem areas along the gumline.


Sonicare FlexCare+ also delivers a positive brushing experience with an invigorating sensation, clean-feeling teeth and excellent stain removal, motivating patients to brush for longer and achieve unrivalled oral health as a result.


Philips Sonicare HealthyWhite (prices start at RRP £99)
Philips Sonicare HealthyWhite toothbrushes can help users achieve up to two shades whiter teeth in just two weeks. It is clinically proven to remove stains like tea, coffee and red wine.

HealthyWhite gives teeth a sparkling gleam thanks to its unique Clean & White mode. The ProResults brush head, coupled with Philips patented sonic technology, gives clinically superior plaque removal, giving your mouth a healthy, fresh-from-the-dentist sensation.

Philips Sonicare EasyClean (RRP £60)
Philips Sonicare EasyClean is the toothbrush specifically designed for a better fit with your mouth. It comes with a ProResults brush head that provides users with a comfort-enhanced brushing experience and outstanding plaque removal.
EasyClean comes with Smartimer, which encourages 2-minute brushing as recommended by dental professionals and also features the Quadpacer which beeps at 30-second intervals telling you when to move the toothbrush to the next section, thus making sure that you brush all sections of your mouth evenly and thoroughly. 
Philips Sonicare CleanCare (RRP £40)
Philips Sonicare CleanCare is a great introductory brush to the Sonicare range and features a contoured brush head and an angled neck to help remove more plaque in hard-to-reach areas.
CleanCare also features Smartimer, a 2-minute timer that helps ensure users brush for the time recommended by dental professionals and Easy-start which gently increases power over the first 12 uses to ease users into the Sonicare experience.
Philips Sonicare for Kids (RRP £70)

Sonicare For Kids is designed for children aged four to ten and has an innovative ‘KidTimer’ function helping children reach the recommended two-minute brushing time by progressively increasing the brushing time from one minute over 90 days.

It also has two power modes to give a gentle, yet effective clean and is clinically proven to remove up to 75 percent more plaque in hard-to-reach areas than a children’s manual toothbrush. 

The Philips Sonicare range is available in Boots, Argos, & selected electrical retailers. For more information visit

For further information, please contact:

Deneice Harwin – Philips
T: 01483298517


Kate Murrell – Emanate PR
T: 0207 611 3670


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at