Brits spend 14 years of their life on a diet

May 14, 2012

The average Brit will spend 14 years of their life on a diet according to new research released today by Philips. It appears we’re still a nation of yo-yo dieters, with the research predicting over one in 10 women will spend a massive 18 years of their life slimming down. That’s four to five months each year.

 

The time when most people choose to shape up is after the Easter break, when the summer months start to loom, with 66 per cent of the population confirming that once the Easter eggs have been eaten they start to concentrate on losing the pounds.

 

The threat of skimpy summer clothes and bikinis are one of the more obvious incentives for women to adopt a healthy eating lifestyle.  Yet magazines with slim celebrities also have an impact with one in four saying they’re affected enough to do something about their own weight when reading their favourite titles.

 

Diet & Nutrition expert Rachael Anne Hill comments: “It’s clear that the arrival of spring also brings pressure for people to shape up for summer.  People would be much better adopting a healthy lifestyle all year round, without concentrating their efforts on a few select months.”

 

Men are also adopting this slim down for summer attitude with one in three spending 2-3 months a year eating healthy foods and working to get that summer body.

 

Men are also much more likely to stick to their diet plan with only one in four giving up earlier than planned.  Women aren’t quiet as successful with one in three falling off the diet plan wagon. The main reasons given for this are boredom (32 per cent), and a lack of discipline (21 per cent).

 

Diets such as Beyonce’s maple syrup diet, Scarlett Johansson’s low-calorie diet and even Kirsten Dunst’s alkaline diet, all contribute to the craze that makes up the summer diet frenzy.

Londoners are the most influenced with one in three confirming they are swayed by the latest celebrity diet.

Hill continues:

 

“The problem with fad diets is that they are not sustainable, which can lead to people failing and having continued problems with their weight. Taking a long-term view and having a healthy eating plan that can easily be incorporated into you own lifestyle will be much more successful in the long run.”

The top three challenges those surveyed said they face when trying to eat healthily are:

  1. The time a healthy meal tales to prepare
  2. The added cost of eating healthy food
  3. Not feeling full after eating a healthy meal

 

Tina Withington, spokesperson for Philips comments: “This research demonstrates the reason why having a nutritious packed-lunch is not only healthy – ideal for those watching the calories in the run up to summer – but also good for saving those hard-earned pounds. The Philips airfryer is perfect for creating healthy meal solutions in next to no time, so even if you don’t get chance to prep your lunch the night before, you can cook up a storm with little effort before you set off for work!”

 

* The research for Philips was carried out by 2,000 people nationwide

 

About Philips airfryer

The Philips airfryer is a revolution in home cooking that requires less oil than ever, allowing you to “fry” a variety of tasty, healthy meals in next to no time. Busy parents can quickly and easily prepare a batch of delicious crispy chips in just 12 minutes* as well as a whole host of other meals.

 

The airfryer cooks a variety of foods and snacks from chicken nuggets to chips, meat and even tempura prawns. With the new Baking Accessory you can also create freshly made bread, homemade quiche or even delicious brownies – it’s simple to use, whatever the kids fancy! The Philips airfryer also heats up in three minutes and cooks in half the time to that of an oven, on average, giving you more time to help your little ones with their homework, or for you to get the other jobs done in the home!

 

Key features include:

  • Patented Rapid Air technology – combines hot air with grill component to “fry” food
  • In-built Timer – lets you pre-set cooking times of up to 30 mins
  • Adjustable Temperature Control – cooks food at steady rate up to 200°C
  • Food Separator Accessory – lets you “fry” multiple foods at once
  • Integrated Air Filter – diffuses odours
  • 60 day complete satisfaction money back guarantee

 

* Preparation time for 300 grams frozen French fries

For further information

Please contact the team at Ketchum Pleon on

LON-philips@ketchumpleon.com or 020 7611 3668        

Or Tina Withington

Philips PR:

Tina.Withington@philips.com 

01483 29 3426

 

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

 

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