Take a fresh approach to home cooking with the revolutionary new homecooker from Philips and Jamie Oliver


The HomeCooker does all the hard work – so you don’t have to

August 30, 2012

London, UK – Philips is proud to introduce the new HomeCooker designed to offer a completely fresh approach to home cooking. The first in the new range of kitchen appliances that has been co-created by Philips and Jamie Oliver, the Philips HomeCooker is a first-of-its-kind, multi-functional device that does the preparation as well as the cooking, meaning you can cook fresh and stay fresh. Enabling you to prepare homemade meals even on your busiest days, the HomeCooker and Cutting Tower has been specially designed to achieve authentic home cooking with ease. It can stir, steam, sauté, melt, simmer, stew, boil, and even fry whilst cooking unattended - giving you some quality time back.

 

Developed to help busy families enjoy tastier, fresh, home-cooked meals while being able to spend more quality time together, the Philips HomeCooker is unique in its ability to perform multiple cooking functions, including stirring automatically thanks to new AutoStir technology. An innovative stirring arm provides an extra pair of hands in the kitchen, keeping your food constantly moving for optimal cooking. HomeCooker’s PerfectTemp feature and QuickSet timer mean you can also control the heat to perfection and set times up to 99 minutes. So, say goodbye to standing endlessly at the cooker and let your cleverly designed cooking assistant do the rest!

 

There is also a Cutting Tower available as part of the range for chopping directly into the HomeCooker’s stainless steel pot, at any point during cooking. The Cutting Tower’s  5-in-1 DirectCut feature means that vegetables, cheese and meat can be sliced, shredded or cut Julienne without you having to pick up a knife. Cooking truly fresh and flavour rich meals even after the longest and busiest of days simply couldn’t be easier. Choose your ingredients, pop them in and let the HomeCooker do the rest.

 

“We all know it can be a struggle to get fresh, homemade food on the table every day, especially for busy parents who have to juggle so much. It’s often a real tradeoff between spending time with the family and getting fresh food on the table,” explains Jamie Oliver. “The beauty of the Philips HomeCooker is that it removes this dilemma – you can now do both! Whether you’re a beginner cook or a more experienced chef, the HomeCooker takes the pressure off in the kitchen. Because it stirs itself you don’t have to stand over a stove but you can still invest all that love and creativity into your meal.”

The perfect solution for a busy home cook, the HomeCooker switches off  when your meal is ready, meaning you can help your children finish that last bit of homework, carry on a great conversation with friends or enjoy an extra soak in the bath without needing to worry about food catching or burning. A revolution in home cooking, HomeCooker does all the hard work - so you don’t have to.

 

The Philips HomeCooker comes with an exclusive cook book of 25 delicious and bespoke HomeCooker recipes developed especially by Jamie Oliver to help you create a variety of dishes for breakfast, lunch and dinner to wow the family or impress guests. Additional recipes are also available to download from Philips.co.uk/homecooker meaning you’ll never be without inspiration for family meals. Plus you can cook-along with Jamie himself as he demonstrates his favourite recipes using the HomeCooker in a series of videos available to view on the site.

 

An intuitive user interface on the Philips HomeCooker guides you through the recipes to guarantee a perfect result every time and give you true cooking confidence. From pasta meals to curries, risottos, stews, vegetables, soups, braised meals and more it couldn’t be simpler to produce fresh, mouth-watering meals from scratch, even on your busiest days.  

 

 

Key features

 

Philips HomeCooker HR1040/90

  • Autostir technology - stirs for you
  • Multiple cooking activities – stirs, melts, simmers, stews, boils, steams, fries and sautés
  • Includes glass lid, steam tray, steam basket, pasta insert and stirrer
  • Auto shut off
  • Intuitive control panel on base
  • PerfectTemp – for perfect temperature settings 40 – 250⁰ C
  • QuickSet timer – up to 99 minutes
  • 3 litre family sized stainless steel bowl
  • Dishwasher safe for easy cleaning
  • Available in black

 

Philips HomeCookerCutting Tower HR1055/90

  • Five disc system for shredding (x 2 sizes), slicing (x 2 sizes) and cutting julienne
  • 5-in-1 DirectCut - cuts directly into the pan
  • Dishwasher safe for easy cleaning
  • Available in black

 

The Philips HomeCooker, the first product in the Philips Jamie Oliver kitchen range, will be available exclusively at John Lewis from September.

 

  • Philips HomeCooker will have a recommended retail price of £250  
  • Philips Cutting Tower will have a recommended retail price of £100

 

For more information on the product and inspiration to create delicious HomeCooker recipes please visit www.philips.co.uk/homecooker

For further information

Please contact:

The Philips Press Office

Tel: 020 7611 3668

E-mail: Lon-Philips@ketchumpleon.com 

Or Tina Withington, Philips PR: tina.withington@philips.com or 01483 293 426.

 

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

 

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