Philips AVENT has launched a new range designed to help mums provide their babies with breast milk for longer. The new Comfort breast pump makes breastfeeding more comfortable for mums enabling a longer expressing time and more breast milk for babies, whilst the innovative design of the Natural bottle and teat will help baby latch on with instant acceptance*. Specially created to make it easier to express and combine breast and bottle feeding this is truly the ideal way to give babies the best start in life. The Comfort breast pump and Natural bottle aims to provide mums with the fuss-free flexibility of choosing to feed with the breast or bottle, and the confidence in giving baby breast milk no matter if mum is around to feed or not.
Comfortable positioning is crucial in helping mums express milk more easily . The Philips AVENT Comfort breast pump is the only pump that allows mums to express in a more relaxing, reclined position, preventing backache caused by leaning forward through its ergonomic design. The Comfort breast pump features an innovative, active massage cushion which feels warm and natural on the breast. Its soft silicone petals gently massage the breast to stimulate the let-down reflex, encouraging milk flow and supply.
Each feature of the Comfort breast pump is designed to encourage mum to breastfeed for longer whilst making the whole experience more pleasurable. For example, the uniquely shaped handle and gentle fingertip control found in the Philips AVENT Comfort manual breast pump prevents hands getting tired and can be held closer to the body for a more natural hand and arm position.
The Philips AVENT Natural bottle marks the first change in the AVENT bottle design in over 25 years. Aiming to provide additional reassurance for mums, its breast-shaped teat encourages easy latch on, giving mums the confidence to combine breastfeeding and bottle feeding breast milk– whilst making it easier for other family members to help mum with feeding time. In addition to high teat acceptance, the unique comfort petals inside the soft silicone teat increase flexibility and stretch to prevent teat-collapse ensuring a more natural feed for baby. To make the bottle feeding experience closer to mum’s breast, the Natural bottle reduces discomfort for baby by venting air back into the bottle rather than into the baby’s tummy through two high-performance valves.
Vicki Scott, a midwife, Baby Feeding and Wellbeing Advisor at Philips AVENT, describes why this innovation is a step in the right direction: “Comfort is key in successful breastfeeding, and it’s just as important if a mother wishes to or needs to express her breast milk for her baby. If she is stressed or uncomfortable then this can have a significant effect on how much milk she can express. The Philips AVENT Comfort breast pump really supports mums to provide their baby with all important breast milk for as long as they wish and makes it as easy as possible.”
With a teat shaped to resemble the breast in both shape, texture, firmness that allows for a similar milk flow and feel of a mother’s breast, The Philips AVENT Natural bottle will satisfy baby whilst The Philips AVENT Comfort breast pump will leave mum feeling confident, relaxed and in control.
The new Philips AVENT Natural bottle is available in two sizes. Made of BPA free material (polypropylene), all bottles are available in single and twin packs.
Philips AVENT 260ml/9oz Natural bottle is recommended to retail for £7.50.
Philips AVENT 125ml/4oz Natural bottle is recommended to retail for £7.50.
Philips AVENT Comfort manual breast pump (single) is recommended to retail for £33.00.
The new Philips AVENT Natural bottle is compatible with the entire Philips AVENT feeding range and its teats are interchangeable for ease of use. Philips AVENT offers the only fully compatible range from breastfeeding to cup, saving time and making life easier for busy mums and ensuring baby gets the best start in life.
Visit the Philips AVENT website at www.philips.com/avent to learn more about its product portfolio, and for valuable information and tips on feeding, or check out the Philips AVENT Facebook page at www.facebook.com/philpsavent
Notes to editors
* When tried and tested amongst over 100 mums, 77% claimed that their babies instantly accepted breast milk from the new Natural bottle whilst 93% of babies accepted the teat after two feeds.