Philips AVENT launches Due Date Club

Putting mums-to-be with the same due dates in touch with each other

May 24, 2012

Philips AVENT is launching the Due Date Club, a brand new app, which will connect local mums-to-be with others who have the same due date. The app will give mums the chance to attend events, read tips and advice from Philips AVENT experienced professionals, review products in posts and feel more engaged by sharing experiences. Expectant mums will also be able to post photos, share links to videos, invite each other to events and even connect to other expectant mums who live nearby. The Due Date Club app brings together women at any stage of pregnancy, through to the newborn and beyond.


For first time mums especially, being pregnant can be an equally exciting and daunting experience. Where friends and family may offer support, the Philips AVENT Due Date Club app aims to provide a place where mums-to-be can seek advice, comfort and reassurance from professionals and their peers by providing a hub where they can receive recommendations from a source they know and love whilst perhaps making some new friends.


The app will be available on smart phone devices (which use iOS and Android), on tablets (such as iPad and BlackBerry PlayBook) and online, meaning all the fantastic Due Date Club features can be accessible at any time, whether on a commute to work or relaxing at home on the weekend. After downloading the app or visiting the website, users enter their due date and are instantly offered the chance to connect with people who have due dates that are the nearest matches to their own. Users can then personalise the app with their own profile image in addition to adding photos, such as their first scan, creating events, such as coffee shop discussion group and following all the day’s activities through a dedicated newsfeed. The app can even be connected to Facebook and is great way to invite new people. Philips AVENT want the Due Date network to really feel like their own, ensuring that mums-to-be get privacy, flexibility and security, even at the most sensitive of pregnancy stages.


The Philips AVENT Due Date Club is a secure, friendly environment for mums of all walks of life to make friends and start the wonderful journey of being a mother with each other in a fun and interactive way.


Notes to editors


The Philips AVENT Due Date Club app is available to download from [date and method]. The app can also be accessed via 


Visit the Philips AVENT website at to learn more about its product portfolio, and for valuable information and tips on feeding, or check out the Philips AVENT Facebook page at

For further information

Please contact:

Name Tristan Harrison

Tel: 0207 611 3536



About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at