Philips AVENT is launching the Due Date Club, a brand new app, which will connect local mums-to-be with others who have the same due date. The app will give mums the chance to attend events, read tips and advice from Philips AVENT experienced professionals, review products in posts and feel more engaged by sharing experiences. Expectant mums will also be able to post photos, share links to videos, invite each other to events and even connect to other expectant mums who live nearby. The Due Date Club app brings together women at any stage of pregnancy, through to the newborn and beyond.
For first time mums especially, being pregnant can be an equally exciting and daunting experience. Where friends and family may offer support, the Philips AVENT Due Date Club app aims to provide a place where mums-to-be can seek advice, comfort and reassurance from professionals and their peers by providing a hub where they can receive recommendations from a source they know and love whilst perhaps making some new friends.
The app will be available on smart phone devices (which use iOS and Android), on tablets (such as iPad and BlackBerry PlayBook) and online, meaning all the fantastic Due Date Club features can be accessible at any time, whether on a commute to work or relaxing at home on the weekend. After downloading the app or visiting the website, users enter their due date and are instantly offered the chance to connect with people who have due dates that are the nearest matches to their own. Users can then personalise the app with their own profile image in addition to adding photos, such as their first scan, creating events, such as coffee shop discussion group and following all the day’s activities through a dedicated newsfeed. The app can even be connected to Facebook and is great way to invite new people. Philips AVENT want the Due Date network to really feel like their own, ensuring that mums-to-be get privacy, flexibility and security, even at the most sensitive of pregnancy stages.
The Philips AVENT Due Date Club is a secure, friendly environment for mums of all walks of life to make friends and start the wonderful journey of being a mother with each other in a fun and interactive way.
Notes to editors
The Philips AVENT Due Date Club app is available to download from [date and method]. The app can also be accessed via www.duedateclub.co.uk
Visit the Philips AVENT website at www.philips.com/avent to learn more about its product portfolio, and for valuable information and tips on feeding, or check out the Philips AVENT Facebook page at www.facebook.com/philpsavent