Philips sponsors Tom Harfleet’s Conceptual Garden, "The Bright Idea" at Hampton Court Palace Flower Show 2011

June 6, 2011

London, UK – Philips is delighted to sponsor landscape architect, Tom Harfleet, who will be entering his garden design, The Bright Idea, in the Conceptual Garden category at this year’s Hampton Court Palace Flower show. The event, which takes place between July 5th – July 10th is one of the largest of its kind in the world. 

 

Setting himself the challenge to repeat his success at last year’s show, gold medalist Harfleet* explains the concept behind The Bright Idea, “All the best ideas come from nature and my aim is to recreate this in this year’s design showing how technology and nature are linked. The flexible and dynamic characteristics of LEDs have enabled me to realize this “eureka moment”, The Bright Idea, in a way which I hope will inspire visitors but above all make them smile.”   

 

The ambitious project hopes to embody the human thought process replicating the brainwave of someone who is dreaming. A fine mesh tube will span the length of the garden and has a central spine covered in LEDs which will pulse along the 27metre structure reinforcing the wave theme.  The planting surrounding the formation will be single species of grass which moves in the breeze and is used to represent brain matter.

Interspersed in the grass are vivid pools of brightly coloured flowers strategically positioned at points where the structure strikes the ground as though the idea being carried along the brainwave is spilling out.

 

Commenting on the initiative, Peter Maskell, Chairman and Managing Director of Philips Electronics UK Ltd said, “We are delighted to be able to sponsor and encourage young, talented designers in this way, particularly in projects such as this which showcase how light can be used in new and imaginative ways enhancing the visitor experience.”

 

Further information

Notes to editors

Designed in collaboration with his brother Paul, Tom Harfleet won a gold medal at RHS Hampton Court in 2010 for his first conceptual garden “ The Pansy Project”.

 

 

 

For further information, please contact:

Media Relations Manager

Philips Electronics, Corporate Communications UK
Barbara Neate Tel; +44 1483 293 071

barbara.neate@philips.com


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

 

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