[Guildford, UK] – 19th July 2011. Today, Philips, the leading provider of TV solutions to the hospitality industry, launches MediaSuite - a new internet enabled TV range allowing guests to access a world of online entertainment and information from within the comfort of their hotel room.
The launch of Philips’ MediaSuite is supported by research indicating travellers are attracted to hotels offering interactive TV services. More than half (55%) of respondents in a pan-European survey of 6,767 travellers, said that they would chose a hotel offering an internet enabled TV service over one which does not. 92% stated they would use NetTV every time they are in a hotel room. The most appealing services to access via the internet were found to be catch-up TV (39%), news (17%) and weather (11%). In terms of hospitality specific services, city information (39%) is most in demand, followed concierge services (16%) and airport information (10%).
Philips’ MediaSuite TVs are the latest addition to Philips’ portfolio of products specially designed for the hotel sector. This new range allows hoteliers to cost-effectively offer guests previously unaccessible interactive services via a wealth of online NetTV apps without the need for a set-top box.
Philips MediaSuite enables guests to experience the full functionality of the internet without the need to unpack a laptop or netbook to access the web. Catch-up TV, online apps such as local weather and news, Facebook and Twitter can now be accessed through the TV, meaning guests can be as connected in their hotel room as they are at home. The easy-to-use system includes an innovative remote control specifically designed for intuitive navigation through the range of interactive services.
MediaSuite TVs build upon Philips’ ‘Super Seven’ customer promise: seven exclusive benefits designed to appeal to both guests and hoteliers:
saving both energy and costs
offering customisable user-friendly screens and new revenue streams
a wide range of LED TVs with superior picture quality, IPTV and compatibility with the interactive system of your choice
including 5 year extended warranty and a convenient rental programme
bring Ambilight and 3D to your rooms and offer your guests something truly different
featuring content encryption so you can offer your guests early-window blockbuster releases
special properties and features to ensure also bars and cruise ships can benefit from Philips’ professional TVs
Wouter Staal, Sr. Global Marketing Manager, Philips Hotel TV, commented: “Our mission is to help hotel owners and managers around the world deliver a differentiated guest experience in a cost-effective and sustainable way through our Hotel TV solutions. MediaSuite enhances our offering and demonstrates our commitment to providing competitive advantage to our partners through innovation and service.”
Ian Millar CHTP, Professor of Information Technology, Deputy Director of Innovation, Lausanne Hotel School commented: “Guests today expect technology to be part of the experience hoteliers create for them. They want and expect to be able to enjoy access to the same entertainment and social media they would at home. By enabling this, the Philips MediaSuite is not only a great product, but just what the industry needs.”
Philips has more than thirty years’ experience in the hotel business providing innovative solutions through a complete range of LED TVs with groundbreaking features. Its commitment to innovation is further demonstrated by the launch of its ‘CoCreation Expert Team’. This panel of independent industry leaders brings together years of expertise and will test Philips products and offer insight on how Philips can continue to develop market-leading solutions to enhance hotel guests’ experiences.
Philips’ ‘CoCreation Expert Team’ features senior management from major hotel partners including Marriott and Accor and leading hospitality industry consultants Ted Horner, Bryan Steele and Ian Millar of Lausanne Hotel School.
Philips is supporting the launch of MediaSuite with an innovative marketing campaign and will be showcasing the MediaSuite service in pop-up ‘White Box’ interactive installations in the lobbies of leading hotels across Europe during September.
Resembling purpose-built hotel rooms featuring a bed and the 55” MediaSuite TV, the ‘White Box’ events will be staged in the lobbies of the following hotels between 9am and 7pm local time:
London – 1st September, The Cumberland Hotel, Great Cumberland Place
London W1C 1LZ, United Kingdom
Paris – 6th September, Pullman Paris Montparnasse, 19 rue du commandant Mouchotte, 75014 Paris, France
Amsterdam - 9th September, Amsterdam Marriott Hotel, Stadhouderskade 12, 1054 ES Amsterdam, Netherlands
Milan - 15th September, Hotel Straf, Via San Raffaele, 3, 20121 Milano, Italy
Building on the theme of interactivity, visitors will be invited to give feedback by leaving photos, videos and comments via a dedicated campaign portal on Facebook (www.facebook.com/philipshoteltv). Followers of the Facebook page will have the opportunity to receive a 15% discount on all Philips products, and if they leave a comment, photo or video, they will have the chance to win a Philips 32” LED TV.
To register your interest in attending or for more information, connect with Philips’ Hotel TV team at www.facebook.com/philipshoteltv or through Twitter @PhilipsHotelTV.
For more information, visit www.philips.com/hoteltv or contact your local Philips distributor.