Philips MRI scanner highlight of iconic Christmas Lecture

January 4, 2012

London, UK - Philips Healthcare has followed in the footsteps of Michael Faraday and Sir David Attenborough by participating in the Royal Institution of Great Britain’s historic Christmas Lectures.

 

The first of this year’s Royal Institution (RI) Christmas Lectures1, entitled ‘Meet Your Brain,’ was delivered by eminent experimental psychologist Professor Bruce Hood and featured a live experiment using the Philips Achieva 3.0T TX MRI scanner.

 

An outside broadcast crew filmed Professor Hood’s colleague Dr Thalia Gjersoe in the scanner, which is based at the Cobalt Imaging Centre in Cheltenham. The high resolution images clearly demonstrated Dr Gjersoe’s brain activity and revealed to the studio audience in which hand she had been hiding a walnut.

 

The RI Christmas Lectures were begun by Michael Faraday in 1825, as an innovative new way of teaching science to young people. They have continued annually since then, being delivered by many distinguished scientists and stopping only during World War II.

 

The lectures have been broadcast on television since 1966 and the 2011 series will be broadcast on BBC4. Last year’s programmes achieved the highest-ever viewing figures for the channel, with a total television audience of more than two million.  The archived lectures are also available to view online.

 

Annette Schmidt, MR Business Manager, Philips Healthcare said: “We are thrilled to have been the highlight of such a prestigious and iconic event. The experiment clearly demonstrates the exceptional image quality of the Achieva 3.0T with multi-transmit to an audience of millions.”

 

1 The RI Christmas Lectures, ‘Meet Your Brain’ aired on BBC4 on 27 December at 8pm.

For further information, please contact:

Media Relations Manager
Philips Electronics, Corporate Communications UK
Barbara Neate Tel; +44 1483 293 071 or +44 7771 814 778
barbara.neate@philips.com

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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