Effective delivery of continuous care is now possible through a combination of team-based models and digital technologies. Big data enables professionals to create a far more detailed and meaningful genetic analysis. 'Genotyping' can determine if people are likely to get certain diseases, and can help with diagnosis and finding the best treatment options. A type of big data, 'social data', can indicate a person's lifestyle, ability to comply with treatment plans and other factors, which will make it easier to assess whether individuals are at risk of contracting diseases. And then, with that kind of information, it's easier to determine the best personal treatment plans.