Innovation for a healthy white smile

Philips Sonicare

If people are self-conscious about having bad teeth, they gradually start hiding them from view. That means opening their mouths less often and smiling less.

For the Tokyo dentist of 25 years' standing, it's the obvious reality for many of the patients he sees: worrying about their appearance impacts their whole demeanour and over time may even alter their relationship with the world around them.

We at the clinic encourage all our patients to use Philips Sonicare products".


Tomoyoki Shimizu

Dentist, Tokyo

He tends to see last-resort patients: people with periodontal (gum) problems who have been told they are on the brink of losing their teeth and have been referred to him because no-one else can save them. With the confidence of experience, he doesn't believe in giving up. As well as treating these patients, he sends them away to manage their own dental care at home with Philips Sonicare products. The Philips AirFloss is designed to make cleaning between the teeth easier and less time-consuming, which in turn means people are more likely to use it, and therefore it helps transform the health of their gums. The dentist knows he can recommend Sonicare products.


report Philips Sonicare AirFloss as easier to use than string floss. Sonicare AirFloss, when used in addition to a manual toothbrush, provided significantly greater reductions in gingivitis and bleeding.


Citation: Effect of Philips Sonicare AirFloss on interproximal plaque and gingivitis, 2011

What percentage of adults worldwide have dental cavities?

Nearly 100% of adults have dental cavities. In addition, 60–90% of school children have dental cavities. Citation: WHO: Oral health factsheet

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