Numerous companies are already active in Second Life, including Philips. But whereas others are using Second Life as little more than another market in which to sell goods and services, Philips is taking a more sophisticated approach.
This involves two key elements.
1: We want to truly understand what Second Life is.
Therefore we are doing research into what Second Life really means, why people are driven to occupy a virtual world and what the link is between the virtual world and the real world.
2: Leveraging Second Life as an environment for co-design.
This could involve both the ‘near horizon’ shaping of product prototypes as well as gaining feedback from Second Life residents on more abstract and futuristic ‘far horizon’ Philips concepts.