Philips cooks up a storm with Jamie Oliver thanks to new range of kitchen tools, keeping life simple

Jamie Oliver makes inaugural appearance at IFA in Berlin to launch first product in the new Philips Jamie Oliver range

August 22, 2012

London – Philips has today announced an exciting new partnership with chef and campaigner, Jamie Oliver, working closely to co-design a new range of useful kitchen appliances. Launching at IFA - the world's largest trade show for home appliances - Jamie will join Philips in Berlin to unveil the first product in their new range during the Philips Press Conference at IFA, set to take place on 30th August at the Philips stand.


Thanks to a growing number of people struggling to find time to get fresh food on the table, the new range is designed to give everyone some extra help in the kitchen, providing simple, nutritious and delicious meals to enjoy every day. Whether you’re a parent, grandparent, student, or even just cooking for friends, this new range helps take the strain out of creating brilliant meals.


With Jamie Oliver’s world-class experience and passion for good fresh, homemade food, and Philips’ innovative and cutting edge technology, the dynamic partnership is a recipe for success in helping with today’s busy lifestyles.  For Jamie, this joint venture marks the next step in his mission to make fresh food at home an everyday reality for everyone.


Speaking about the new project, Jamie says: “Working on the range has given me a massive buzz. I really wanted to create useful, powerful and reliable products with a focus on simplicity, brilliant performance and beautiful design - which I think we’ve achieved. For me, it’s about encouraging people to feel as comfortable and confident using this kit as possible. And, ultimately, I set out to design a range that I would be genuinely happy to have and use in my own kitchen; I can’t wait to launch the products.”


Guy Mottershead, Managing Director of Fresh Retail Ventures - the licensing division of Jamie Oliver Holdings - explains: “Modern life is busy and full of surprises so when it comes to making home-cooked meals, it’s important to have fresh ingredients and the right tools to keep life simple. For Jamie, it’s about helping people make better food with as little stress as possible; so designing this new range with Philips is a fantastic opportunity. Philips is well-known for making terrific products that are intuitive and fun to use – and that really comes across in the range. I genuinely hope that everyone from confident home-cooks to beginners gives them a go and enjoys using them.”


As a leading manufacturer of kitchen appliances, Philips demonstrates a commitment to enhancing the health and wellbeing of today’s families through their extensive range of products. Chris Worp, Category Leader for Kitchen Appliances at Philips says: “Design innovation lies at the heart of all of our ranges and we work hard to recognize the needs of our customers when developing new products. We are thrilled to be working with Jamie on this new collection as his experience really is unrivalled when it comes to making delicious home-cooked meals. We are really looking forward to the launch of the first product in the range at IFA and to hearing how our customers benefit from using it in their home.”


Visit the Philips stand at IFA to see Jamie Oliver unveil the first product in the new range, which will be available in-store and online from September. Further additions are expected later this year.

For further information

About Fresh Retail Ventures

Fresh Retail Ventures is the licensing arm of Jamie Oliver Holdings. Based in London, it is responsible for managing all licensing activity under the Jamie Oliver brand in retail. With both food and non-food divisions it works with 14 licensing partners to design, develop and distribute products globally.  


Please contact:

The Philips Press Office

Tel: 020 7611 3668

Tina Withington, Philips PR: or 01483 293 426.


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at