Philips and Rijksmuseum extend long standing partnership, focusing on link between art and well-being
Philips is founder of the Rijksmuseum since 2001 and the continued partnership ensures that people will experience the enriching power of art
March 8, 2016
Amsterdam, the Netherlands – Royal Philips (NYSE: PHG; AEX: PHIA) and the Rijksmuseum today announced that they have extended their long term partnership for another five years. As part of the partnership, Philips will work closely with the Rijksmuseum to jointly apply meaningful innovations and programs that reinforce the link between art and well-being while enhancing the overall experience for the museum’s visitors. The Rijksmuseum is the iconic art museum of the Netherlands. After ten years of rebuilding, refurbishing and renovating, the Rijksmuseum opened its doors to the public again in 2013. Today, 8,000 pieces of art in the museum’s 80 galleries tell the story of 800 years of Dutch art and history, from the Middle Ages to Mondrian in the previous century. As the founder of the Rijksmuseum, Philips was closely involved in the redesign and rebuilding of the museum. The Rijksmuseum and its artworks are illuminated by Philips’ LED lighting that was specifically designed to enhance the visitors’ experience and optimize the conservation of the art together with other Philips technologies. Comprising a total area of 9,500 square meters, it is one of the largest gallery spaces ever lit by LED lighting. “This year we celebrate the renewal of our partnership with the Rijksmuseum which goes back many years,” said Frans van Houten, CEO of Royal Philips. “I am delighted that we will continue on our common mission to touch people’s lives through the combination of technology, people-centric design and our cultural history.” “I am very proud and happy to continue our close collaboration with our founder Philips after 15 ‘enlightened’ years!”, said Wim Pijbes, general director of the Rijksmuseum, “Conserving the Dutch cultural history is part of our shared goal, and we aim to apply Philips’ technology innovations in new ways to touch people’s lives and those of future generations with art. I am very much looking forward to work with Philips to let art contribute to people’s well-being.”
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For additional press information, please contact:
Philips Rijksmuseum
Yvette van Braam Morris
Philips Benelux
Tel.: +31 6 31 63 99 58
E-mail: Yvette.van.braam.morris@philips.com
Jacobien Schneider
Press Office
Tel.: +31 6 155 399 74
E-mail: j.schneider@rijksmuseum.nl
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2015 sales of EUR 24.2 billion and employs approximately 104,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
About the Rijksmuseum
The Rijksmuseum is the museum of the Netherlands. 8,000 treasures spread over 80 galleries tell the story of 800 years of Dutch art and history from the Middle Ages to the present day, and of major aspects of European and Asian art. Most of all the Rijksmuseum is the home of the Dutch Masters of the Golden Age with all-time favorites as Jan Steen, Frans Hals, Johannes Vermeer and Rembrandt van Rijn. Open daily from 9 am - 5 pm CET.
At the Rijksmuseum, art and history take on new meaning for a broad-based, contemporary national and international audience. The Rijksmuseum links individuals with art and history. As a national institute, the Rijksmuseum offers a representative overview of Dutch art and history from the Middle Ages onwards, and of major aspects of European and Asian art. The Rijksmuseum keeps, manages, conserves, restores, researches, prepares, collects, publishes, and presents artistic and historical objects, both on its own premises and elsewhere.
