The first way to do this is by conducting special educational programmes in schools that show children how they can transform the future by learning about LEDs, taking simple steps such as switching off the lights whenever possible and persuading their parents to turn off air-conditioning units when doors and windows are open. Secondly, Philips has formed a formidable partnership with the Dubai Municipality to change all the lights in government buildings and install environmentally friendly LED lighting systems. The idea is that such collaboration, based on technological development, education and meaningful innovation, will be replicated throughout the region.