Privacy Notice Saeco GranBaristo Avanti

Saeco is a trademark of the Philips group of companies.

Koninklijke Philips N.V.
 ("Philips") believes strongly in protecting the privacy of the personal data you share with us. Therefore we want to inform you on how we use and protect your personal data, and about your rights and choices.

When you use the App device, we will track the usage of your full automatic coffee machine to be able to provide you with useful tips, tricks and maintenance information to maintain your machine. You can turn-off the machine usage data sharing functionality by refusing to accept the Terms and Conditions during the machine set-up and installation or via the About Page within the Saeco Avanti application. If you choose not to share or to stop sharing the machine usage data, Philips will cease to gather further machine usage information and will remove all IP information which implies removal of all links to your personal information.


When you use the App, Philips will collect data relating to your usage of the coffee machine. We collect this data for research purposes and/or to provide you with useful tips, both to improve the performance of the Saeco Full Automatic Espresso machine and help maintain the machine. This historical data on beverage consumption of your Saeco Avanti is also available for you to access via your app and machine. In addition to this, Philips measures the way the app is used.

When you use the App, we may collect data for direct marketing purposes (to the email address provided) and Saeco coffee machine usage patterns, but we will only do this if we have received your consent for this.


IP Addresses

An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit this website, we may view the IP address of the device you use to connect to the Internet or which you use to send us e-mail. We use this information to determine the general physical location of the device and understand from what regions of the world visitors to this website come. We also may use this information to enhance our website.


Philips may store your personal data in a cloud. This means that your personal data may be processed on behalf of Philips by a cloud service provider and could be stored in different locations around the world. Philips has implemented organizational and contractual measures to protect your personal data and to impose security and privacy requirements on our cloud services providers, including requirements that your personal data are exclusively processed for the purposes mentioned above.

Access and Updates

Once you have provided us with your personal data, you have reasonable access to that information so that you can update, modify or delete it. You can do so by logging into your account at MyPhilips, and accessing your “personal settings”, where you can also change your preferences related to how Philips communicates with you. 

You may also make requests regarding your personal data, and update your information by contacting Philips, as indicated below: contact us

We encourage you to keep your personal settings and information complete and accurate.

Special information for parents

Saeco GranBaristo Avanti machines are not targeted at children under the age of 14. Users under 14 should not register, but their parents or guardians can register themselves.


How we protect your Personal Data

We recognize and take seriously our responsibility to protect the personal data you entrust to Philips from loss, misuse or unauthorized access. Philips uses a variety of security technologies and organizational procedures to help protect your personal data. For example, we implement access controls, use firewalls, secure servers and we encrypt certain types of data, such as financial information, and other sensitive data. Third party vendors may support this. Our agreements with third parties include limitations to the purposes for which your personal data can be used and disclosed, and will require your personal data to be adequately safeguarded. We will not sell your Personal Data to third parties for their own commercial use.

Changes to this Privacy Notice

The services that Philips provides are always evolving and the form and nature of the services that Philips provides may change from time to time without prior notice to you. For this reason, we reserve the right to make modifications to this Privacy Notice from time to time and will post any revisions on our websites. We will post a prominent notice on our privacy notice page to notify you of any significant changes to this Privacy Notice, and will indicate at the top of the notice when it was most recently updated. We encourage you to check back often to review the latest version. The new Privacy Notice will be effective upon posting, if you do not agree to the revised notice, you should revise your decision on the About page of the Saeco Avanti application to reflect this.