Bergen Airport

Duty Free sales take off at Bergen Airport thanks to Philips Professional Display Solutions

Background

Hosting one of the busiest aviation routes in Europe, Norway’s Bergen Airport helps over 6 million passengers get to where they need to be each year. First opened in 1955, the airport has received a new expansion terminal for its growing demand of international and domestic flights.

Challenge

With the expansion of Norway’s second largest airport, it was imperative that the newly added terminal made the perfect impression for its perpetual flow of passengers. A newly opened duty free store within the new sector was added to help cover the high cost of operations. To entice customers to shop, a promotional solution was needed to influence customers to visit the store.
Bergen airport
Philips delivered the perfect mix of functionality, price and reliability for our high-end installation.”

Pål Sigvaldsen, Sales Manager and Co-owner, 3C Technology

Solution
 

To ensure that the new Duty Free store at Bergen Airport met its sales targets, 3C Technology teamed up with Philips Professional Display Solutions to design and implement an innovative promotional display. Together, a custom-built 16-screen videowall was strategically positioned at the bottom of the arrivals escalator. With a restrictive physical space, the 55-inch screens were masterfully arranged in a 2x8 format to form an over-sized high-brightness curved display for maximum impact. This resulted in an immediate increase in sales for the duty free store with offers, local guide content and promotions being pushed instantly by the duty free store operators.

Benefits

Maximum reliability: Robust performance means screens can be

kept on 24/7 without complications.

 

High brightness: Perfect display brightness levels of 700 nits

attracts attention whilst remaining comfortable on the eye.

 

Energy efficient: Low energy consumption screens reduce

operational costs to maximise profits.

 

Cinema screen aspect ratio: A 16x9 aspect ratio allows content

to be displayed without compromising image resolution.

Multifunctional solution: Product promotions and local guide

information can be updated and pushed across the entire

display or on selected screens.

 

Futureproof design: New features can be added by 3C

Technology as new needs arise.

 

Ultra-quick and easy deployment: The custom set-up was

devised and installed in under a week.

Fast Facts

Client
Travel Retail Norway AS

Location
Bergen Airport, Norway

Project
Curved videowall at Bergen airport

 

Partners 
3C Technology AS

Products

Philips X-Line BDL5588XH 2x8 (16 units)