UX Global created a full digital display integration that would take Leeds Playhouse comfortably into the future, working aesthetically with the regenerated surroundings, while also bringing new and exciting opportunities for customer engagement and increased footfall.
Working with a range of over 50 Android-powered, System-onChip digital displays from Philips Professional Display Solutions, the team from UXG integrated signage into all open common areas, enabling well-branded promotions and information in the entrance and foyer.
Digital menu boards were installed in the café, restaurant and bar, as well as wayfinding and information displays in the back of house and operational areas.
Philips Professional Display Solutions’ new MediaSuite professional TVs were also installed into the hospitality suites. Google-certified and with Chromecast-built in these are the perfect solution for these shared meeting areas.
Enabling easy management of content remotely by the inhouse team, UXG developed a custom-built app, integrating with Signagelive software and sitting on Philips’ Android SoC platform. This allows the Leeds Playhouse to run a standard playlist, while also offering the ability to make real-time updates to messaging on any of the displays, whenever required.
Robin Hawkes, executive director at Leeds Playhouse, said: “This is the beginning of the next big chapter for Leeds Playhouse and a major part of our transformation is ensuring that the internal and external appearance is attractive and inviting to embrace and engage with the Leeds City region and beyond.”