To ensure the success of Eni gas e luce’s vision, Philips Professional Display Solutions teamed up with lighting solutions experts, Eliosneon, and software systems leaders, Vivica, to form a custom solution. Through this collaboration, five flagship stores across Italy were fitted with high-impact videowalls in each shopfront to promote the latest offers and attract customers. Touch-screen displays were strategically placed in-store to allow interactive access to product information, with the ability for instant data input and updates. The displays are powered by Android, ensuring superior versatility across the entire fleet, and convenient remote content updates via a custom cloud-based system. The use of digital signage also gave each store a clean, futuristic ambience to help make customers feel confident and at ease.