As perfection was a necessity, Hôtel Martinez teamed up with Philips Professional Displays Solutions, Inovasystem and Otrum for a holistic solution. Together, a custom fit out was designed and implemented throughout the establishment. This solution brought 23 new screens to the premise, ranging from 32 to 65-inch displays, as well as two custom totems housing a 49-inch display each. Utilising the new digital signage solution, the hotel can communicate everything that they need including branded content, way-finding and service up-sells. The displays are wirelessly connected and run Otrum software, allowing hotel staff to easily update content from a single location. Additionally, Hyatt Martinez also provides Otrum Enterprise for guest in-room entertainment.