Shifting Behaviour: Holistic Health and the beauty and wellness industry
The COVID-19 pandemic has given us the time and space to reflect upon our relationships with ourselves and how we choose to express ourselves to others. Our daily health and wellness regimes have taken on a greater importance than ever before, as a moment in time to cherish and look after ourselves during a time of uncertainty.
Our mission at Philips is to improve people’s lives through meaningful innovations, encouraging people to rethink their personal care regime as a holistic self-care practice and seek the expertise, tools and solutions that fulfil personalised health and wellbeing goals.
Driven by PRQ technology, which analyses social media and search data to quantify and predict cultural changes, our Future of Health and Beauty trends report presents eight beauty and personal care trends shaping the UK today – exploring conversations in culture to the latest devices and brands that are leading the way. We have measured the trends in their current form using search and social media data - then predict where they may go in the future, through ‘futurecasting’ them against the latest developments in AI, customer experiences, media and social trends.
It is important that we take responsibility to explore the ever-changing consumer landscape to ensure our solutions and products meet our customer needs. The customer is at the heart of our business and underpins our mission to truly make life better so we are really excited to undertake this research report to help inform our future business decisions.”
Philips UKI Personal Health Leader
The impact of the pandemic will continue to stay with us for some time and its legacy will affect individuals and sectors in different ways. For the beauty, health and well-being sectors, we expect to see a continued appreciation of holistic health as a way of living routing personal care rituals in daily life. It will be important for the sector to reflect on the themes highlighted in this report and for brands to adjust, adapt and respond to health drivers in order to better serve people’s – and societies – changing needs. With so many behaviour changes in a relatively short space of time we believe that a renewed focus on overall holistic health will remain at the forefront of people’s minds, long after the pandemic has passed us by.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being and enabling better outcomes across the health continuum – from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2020 sales of EUR 17.3 billion and employs approximately 77,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
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