The COVID-19 pandemic has given us the time and space to reflect upon our relationships with ourselves and how we choose to express ourselves to others. Our daily health and wellness regimes have taken on a greater importance than ever before, as a moment in time to cherish and look after ourselves during a time of uncertainty.
Our mission at Philips is to improve people’s lives through meaningful innovations, encouraging people to rethink their personal care regime as a holistic self-care practice and seek the expertise, tools and solutions that fulfil personalised health and wellbeing goals.
Driven by PRQ technology, which analyses social media and search data to quantify and predict cultural changes, our Future of Health and Beauty trends report presents eight beauty and personal care trends shaping the UK today – exploring conversations in culture to the latest devices and brands that are leading the way. We have measured the trends in their current form using search and social media data - then predict where they may go in the future, through ‘futurecasting’ them against the latest developments in AI, customer experiences, media and social trends.