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Nov 08, 2023

Philips Avent and LiveWell by Zurich announce partnership 

Philips Avent and LiveWell by Zurich announce new partnership to give Philips Pregnancy+ Premium users and LiveWell members access to vital health resources from both platforms. 

[Amsterdam, Netherlands] – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced a new partnership with LiveWell by Zurich, the holistic health platform from the industry-leading insurance company. The partnership will give Philips Pregnancy+ Premium users complete access to LiveWell’s resources, encouraging them to focus on health and wellbeing beyond their pregnancy journey.


Philips Avent and LiveWell by Zurich both aim to use innovative digital tools to teach and encourage users to take control of their own health journey. Livewell’s mission is to help their users balance 4 key pillars of health – social, mental, physical, and financial – to achieve a complete state of wellness.


LiveWell provides you with the tools you need to make health a habit, including fully customizable health and lifestyle trackers, global fitness and mindfulness challenges, an AI-driven content engine, an extensive rewards system, and more.


Philips and LiveWell by Zurich are both committed to maternal and women’s health. The partnership means that together, they can further support families during their pregnancy journey, helping them enjoy and embrace this time in their lives. 

Pregnancy+ app

The Philips Pregnancy+ app is the most downloaded pregnancy app in the world, with over 75 million downloads globally and ranked first among the best pregnancy apps worldwide for 2023, by Forbes[1].


Its mission is to help parents navigate pregnancy from the moment they discover they are pregnant to childbirth. Featuring expert advice, pregnancy-related guides and lifestyle information, healthcare tips and interactive 3D models, the app actively enables parents and family members to track their baby’s development and feel supported with key information at relevant stages throughout pregnancy, to promote a happy and healthy journey for all involved.


The premium subscription includes video courses by global pregnancy experts covering a range of topics including mental health, breastfeeding, Q&A sessions with experienced midwives, pre- and postnatal yoga guidance, breathing exercises, and interactive tools such as a kick counter.


Parents can also follow baby’s development, with 42 weeks of beautifully created 3D images that include info related to weekly development.

Working with like-minded partners, like LiveWell by Zurich, we’re giving both user groups greater access to health and wellness information and resources to support their pregnancy. This additional value means we can directly help them to improve their holistic health during their pregnancy journey,”


“Our mission is to improve the health and well-being of every mom-to-be and their baby.” 

Marci El-Deiry

Business Leader, Mother and Child Care and Women's Health at Philips

We continue to build partnerships so LiveWell users can access an increasing number of wellness tools and self-care options. We’re very proud to work with industry-leading brands such as Philips Avent and Pregnancy+ to provide holistic solutions. We look forward to working with their expert team to bring digital wellness innovation to our respective communities.  Our goal is to support users across all areas of wellness so they can live their healthiest lives.”

Stephanie Lloyd

LiveWell CEO

The partnership starts from 31st October 2023.


Disclaimer: Philips rewards may not all be available in some regions.


For further information, please contact:



Ine Marija Buisman


LiveWell by Zurich

Michelle Kwan-Yi Büchi




About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2022 sales of EUR 17.8 billion and employs approximately 71,500 employees with sales and services in more than 100 countries. News about Philips can be found at

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About LiveWell by Zurich

LiveWell was founded by Zurich Insurance Group (Zurich) in 2020 with the mission of building a service-led digital wellbeing solution that helps people to balance their physical, mental, social and financial health. Since its inception, LiveWell has launched its services in more than 10 countries, from Argentina to Australia. LiveWell works with health and wellbeing partners across the globe to provide its users with a wide range of content, challenges, and rewards aimed at helping users make health a habit. LiveWell believes in taking a holistic approach to wellness and recognizes the importance of maintaining a complete state of health.

Read about the LiveWell app at and follow LiveWell on Instagram and LinkedIn

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Ine Marija Buisman 

PR & Influencer Manager Western Europe


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