Nov 20, 2025 | 2 minute read
Farnborough, United Kingdom – Royal Philips (NYSE: PHG, AEX: PHIA), and Banco Santander today announced the six winners of Santander X Global Challenge | Reimagine Silver Age, an international initiative that over several months has sought the most innovative startups and scaleups that offer solutions to address the challenges of ageing and to promote healthier, more active and more independent lives for older adults.

The challenge, promoted by Santander alongside Philips and the Oxentia Foundation, attracted nearly 500 proposals from 11 countries. A panel of experts selected three startups and three scaleups as winners, who will receive a share of €120,000 in prizes — €30,000 for each scaleup and €10,000 for each startup — as well as joining the Santander X 100 global community, which connects the most outstanding ventures and companies within the Santander X ecosystem.
The announcement of the winners took place at Philips’ headquarters in Amsterdam, with the participation of Peter Huber, Global Insurance CEO at Banco Santander; Ana Alemán, Global Director of Santander X and Miguel de Foronda, CEO of Philips Ibérica.
MySense (United Kingdom) received an honourable mention for its solution that helps older adults maintain independence through connected sensors and behavioural analysis to detect early health risks.
Altum Sequencing (Spain) received an honourable mention for its liquid biopsy and AI solutions that detect cancer relapses at very early stages.