The Philips co-create methodology is an iterative, people-centric, and multi-disciplinary approach to creative innovation and problem solving. Based on a mind-set of collaboration, it extracts thoughts, intentions, and creative ideas via a facilitated workshop.
Active participation is garnered from physicians, patients, healthcare management, and other stakeholders. Co-creation is ideal for addressing complex, multi-stakeholder challenges in healthcare.
- Discover: Explore insights and try-out ideas at an early stage
- Frame: Define the opportunity and an improved future-state
- Ideate: Use creative thinking to identify solutions, select the most relevant, and create a shared understanding
- Build: Simulate situations, experiences, and behaviours to test hypotheses