Number 1 IPL Brand Claim

Global Substantiation

This memo is to certify the HeartBEAT+ 20 21 market representative Hair Removal survey conducted by GemSeek Consulting Ltd for Philips International BV indicates that 64 of women who use or consider using IPL, choose Philips Lumea as most preferred IPL brand, compared to closest competitor Braun who was chosen by 11 of them

Most preferred IPL Brand FY 2021	Global*	Argentina	Brazil	China	France	Germany	Italy	Mexico
Base	3135	198	175	657	144	156	181	142
Results for Philips Lumea vs. main competitor	64% vs. Braun 11% sign. higher	87% vs. Remington 5% sign. higher	88% vs. Basall 4% sign. higher	69% vs. Panasonic 13% sign. higher	38% vs. Braun 10% sign. higher	55% vs. Braun 15% sign. higher	47% vs. Braun 24% sign. higher	67% vs. Conair 14% sign. higher

Most preferred IPL Brand FY 2021	Global*	Netherlands	Poland	Sweden	Spain	Turkey	UK	USA
Base	3135	73	259	112	198	555	129	156
Results for Philips Lumea vs. main competitor	64% vs. Braun 11% sign. higher	65% vs. Braun 12% sign. higher	78% vs. Braun 9% sign. higher	50% vs. Braun 23% sign. higher	57% vs. Braun 24% sign. higher	73% vs. Braun 17% sign. higher	47% vs. Braun 8% sign. higher	36% vs. Braun 17% sign. higher

Methodology

The survey was conducted online in the period 20.01.2021-30.11.2021. The respondents invited to participate in the survey are a national representative sample of women aged 15- 65 year old from Argentina, Brazil, China, France, Germany, Italy, Mexico, Netherlands, Poland, Sweden, Spain, Turkey, UK and USA. The respondents who completed the survey are market representative sample of women aged 15 65 years old, who remove hair from their body and are responsible for the purchase decisions made for hair removal products who own or consider purchasing electric epilator, IPL, electric shaver or blade razor in the next 12 months.
The basis for *Global is the aggregation of the answers for the respective studied countries
The basis for the above table are all women who own or consider purchasing IPL
The results illustrate the answers of the question “bPRODUCTPREFERRED Which of these brands of IPL would you consider to be your 1st choice?“ for Philips Lumea and its main competitor

*The Global results are revenue weighted based on Philips Lumea revenue

*FY2021

Europe Substantiation

This memo is to certify the HeartBEAT+ 20 21 market representative Hair Removal survey conducted by GemSeek Consulting Ltd for Philips International BV indicates that 51 of women who use or consider using IPL, choose Philips Lumea as most preferred IPL brand, compared to closest competitor Braun who was chosen by 15 of them

Most preferred IPL Brand FY 2021	Europe*	France	Germany	Italy	Netherlands	Sweden	Spain	UK
Base	993	144	156	181	73	112	198	129
Results for Philips Lumea vs. main competitor	51% vs. Braun 15% sign. higher	38% vs. Braun 10% sign. higher	55% vs. Braun 15% sign. higher	47% vs. Braun 24% sign. higher	65% vs. Braun 12% sign. higher	50% vs. Braun 23% sign. higher	57% vs. Braun 24% sign. higher	47% vs. Braun 8% sign. higher

Methodology

The survey was conducted online in the period 20.01.2021-30.11.2021. The respondents invited to participate in the survey are a national representative sample of women aged 15 65 year old from France, Germany, Italy, Netherlands, Sweden, Spain, UK The respondents who completed the survey are market representative sample of women aged 15 65 years old, who remove hair from their body and are responsible for the purchase decisions made for hair removal products who own or consider purchasing electric epilator, IPL, electric shaver or blade razor in the next 12 months.

The basis for *Europe is the aggregation of the answers for the respective studied countries

The basis for the above table are all women who own or consider purchasing IPL

The results illustrate the answers of thequestion “bPRODUCTPREFERRED Which of these brands of IPL would you consider to be your 1st choice?“ for Philips Lumea and its main competitor

*The Global results are revenue weighted based on Philips Lumea revenue