- The survey was conducted online in the period 20.01.2021-30.11.2021. The respondents invited to participate in the survey are a national representative sample of women aged 15- 65 year old from Argentina, Brazil, China, France, Germany, Italy, Mexico, Netherlands, Poland, Sweden, Spain, Turkey, UK and USA. The respondents who completed the survey are market representative sample of women aged 15 65 years old, who remove hair from their body and are responsible for the purchase decisions made for hair removal products who own or consider purchasing electric epilator, IPL, electric shaver or blade razor in the next 12 months.
- The basis for *Global is the aggregation of the answers for the respective studied countries
- The basis for the above table are all women who own or consider purchasing IPL
- The results illustrate the answers of the question “bPRODUCTPREFERRED Which of these brands of IPL would you consider to be your 1st choice?“ for Philips Lumea and its main competitor
*The Global results are revenue weighted based on Philips Lumea revenue