Should you buy an electric toothbrush this Black Friday?

Should I buy an electric toothbrush?

If you want to improve your brushing habits and oral health, switching to an electric toothbrush this Black Friday could be a good choice.

Electric toothbrushes have been found to remove significantly more plaque than manual toothbrushes.¹ They’re also consistently linked to a reduction in gingivitis (a type of gum disease) and fewer cases of bleeding gums, highlighting a clear improvement in oral health.²

Smart electric toothbrushes can also help you improve your technique. Philips Next-Generation DiamondClean toothbrushes combine advanced Sonicare technology with features designed to help you understand and personalise your brushing routine.

For more personalised brushing, the Philips Next-Generation DiamondClean 9900 Prestige features SenseIQ Adaptive Intensity, which senses the way you brush and automatically adjusts the intensity when needed. Philips also offers smart coverage guidance to help you identify areas that need more attention.

What electric toothbrush you should buy ultimately depends on the level of personalisation and guidance you want in your daily routine.

Are electric toothbrushes worth it?

Yes, an electric toothbrush can be worth it if you want effective plaque removal and extra guidance to improve your brushing technique.

For example, Philips Next-Generation DiamondClean toothbrushes use advanced Sonicare technology and are designed to remove up to 20x more plaque than a manual toothbrush.*

They also offer multiple modes and intensity settings, allowing you to adapt your brushing experience to your oral care needs. The Next-Generation DiamondClean range includes smart features such as pressure feedback, while selected models offer additional personalised guidance.

So, are sonic toothbrushes worth it? If you value effective cleaning alongside features that can help guide your technique, a sonic electric toothbrush can be a useful upgrade from a manual brush.

Black Friday electric toothbrushes: What to look for

Wondering, ‘what electric toothbrush should I buy?’. Before choosing between electric toothbrush Black Friday deals, consider which features will actually be useful in your everyday routine.

• Brushing modes and intensities: Look for enough options to personalise your clean. The Philips Next-Generation DiamondClean range offers between 5 and 8 brushing modes, depending on the model, alongside 3 intensity settings.
• Smart brushing guidance: Features such as pressure and coverage feedback can tell you where your brushing technique needs improvement. The 9900 Prestige goes further with SenseIQ Adaptive Intensity, automatically adjusting your brushing style.
• Brush head options: Choose a toothbrush that works with brush heads suited to your oral care goals, whether that’s plaque removal, gum care or whitening.
• Charging and travel: If you travel regularly, look at the charging accessories included with your chosen model. The Next-Generation DiamondClean 9900 Prestige, for example, includes a travel case that doubles as a charger.
• Evidence-backed performance: When comparing Black Friday toothbrush deals, look beyond the discount and consider the cleaning performance and features that are relevant to you.

Which Next-Generation DiamondClean toothbrush should I choose?

All four Next-Generation DiamondClean models offer advanced Sonicare cleaning, but the number of modes and smart features can help you decide which one best suits your needs.

• Next-Generation DiamondClean 9900 Prestige:
  • Modes: 8 (Clean, Deep Clean, White, Gum Health, Sensitive, Max Care, Comfort and Polish)
  • Intensities: 3 (high, mid and low)
  • Best suited to: Those looking for the most personalised experience, including SenseIQ Adaptive Intensity

• Next-Generation DiamondClean 9000 Series:
  • Modes: 7 (Clean, Deep Clean, White, Gum Health, Sensitive, Max Care and Comfort)
  • Intensities: 3 (high, mid and low)
  • Best suited to: Those looking for advanced smart brushing guidance

• Next-Generation DiamondClean 8500 Series:
  • Modes: 6 (Clean, Deep Clean, White, Gum Health, Sensitive and Max Care)
  • Intensities: 3 (high, mid and low)
  • Best suited to: Those looking for a balance of personalisation and smart brushing features

• Next-Generation DiamondClean 8000 Series:
  • Modes: 5 (Clean, Deep Clean, White, Gum Health and Sensitive)
  • Intensities: 3 (high, mid and low)
  • Best suited to: Those looking for a more accessible entry into the Next-Generation DiamondClean range

If you want maximum personalisation, the 9900 Prestige is the standout option. If you’re looking for fewer modes but still want Next-Generation Sonicare technology, the 9000, 8500 and 8000 give you several options to match your needs and budget.

You can learn more about the Next-Generation DiamondClean range in our handy guide.

When to shop for Black Friday toothbrush deals

This year, Philips Black Friday electric toothbrush deals will be available from 24th November to 6th December.

If you don’t want to wait until the main electric toothbrush Black Friday sale, you can also sign up for early access from 9th to 18th November.

Before the sale starts, it can be useful to decide which Sonicare model best suits your needs. That way, rather than choosing purely according to the biggest discount, you can compare the features that matter to you when the toothbrush Black Friday offers go live.

You may also find Black Friday deals on toothbrush bundles that include accessories such as brush heads, charging accessories or travel cases. Check exactly what is included with each offer so you can compare the overall value.

FAQs about Sonicare toothbrushes this Black Friday

Are sonic toothbrushes worth it?

Sonic toothbrushes can be worth it if you want effective cleaning combined with features designed to support your brushing routine. Philips Next-Generation DiamondClean toothbrushes use Sonicare technology and include multiple modes and intensity settings, alongside smart guidance features.

What electric toothbrush should I buy?

Choose an electric toothbrush based on your oral care needs, preferred level of personalisation and budget. Within the Philips Next-Generation DiamondClean range, the 9900 Prestige offers 8 modes and SenseIQ Adaptive Intensity, while the 9000, 8500 and 8000 provide progressively fewer modes for different needs and budgets.

Should I buy an electric toothbrush on Black Friday?

Black Friday can be a good time to buy an electric toothbrush if the model you already want is discounted. Rather than choosing on price alone, compare brushing modes, intensity settings, smart guidance, accessories and the overall offer before buying.

When are Philips Black Friday toothbrush deals available?

Philips Black Friday deals are available to everyone from 24th November to 6th December, with early access from 9th to 18th November for customers who sign up.

If you’ve been wondering, “Should I buy an electric toothbrush?”, Black Friday is a good opportunity to explore your options. From the personalised SenseIQ experience of the Next-Generation DiamondClean 9900 Prestige to the advanced sonic technology of the 9000, 8500 and 8000 Series, there’s a range of Sonicare toothbrushes to suit different brushing needs.

* vs. a manual toothbrush.