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Innovation meets kindness each time you style, thanks to our unique caring technologi...

Our promise

Innovation meets kindness each time you style, thanks to our unique caring technologi...

Every Philips straightener is equipped with advanced caring technologies designed to reduce heat damage, preserve natural moisture and keep your hair strong. Beautiful results, delivered with kindness — so your hair always feels as good as it looks.

  • SenseIQ senses, adapts and cares

    Technology

    SenseIQ Technology senses, adapts and cares

    SenseIQ Technology measures your hair's temperature more than 20,000 times per styling session and adapts to prevent overheating — locking in up to 70% of its natural moisture.3 Featured exclusively in our 8000 Series straightener.

  • Ionic conditioning

    Technology

    ThermoShield sensors

    ThermoShield technology lets you style with less heat damage. The advanced sensor regulates temperature so that your hair gets the ultimate even styling it deserves from root to tip. Featured in our 5000 and 7000 Series straighteners.

  • Ionic conditioning

    Technology

    Ionic conditioning

    Negative ions eliminate static, condition hair, and smooth down hair cuticles for smooth, shiny results.

Mineral ionic care

Mineral ions help reduce the negative impact of UV rays. Less UV damage keeps hair smooth.

Mineral ionic care
Create your favorite styles

Create your favorite styles

From sleek and chic straight hair to effortlessly casual waves or head-turning curls.

100% carbon neutral since 2020[disclaimer:4]

Sustainability

100% carbon neutral since 20204

Through investing in renewable electricity and carbon offsets, our global operations emit net zero carbon into the atmosphere. We are also committed to sourcing over 75% of our total energy consumption from renewable sources by 2025, gradually phasing out fossil fuels from our entire operations.5

Customer service and support

Get help with your product, find manuals, learn the best tips and tricks, and troubleshoot any problems

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Disclaimers
  1. SenseIQ mode at 200°C, mean results 

  2. Same styling result achieved with lower heat exposure at 180°C vs HP8361 at 210°C 

  3. SenseIQ mode at 170° C 

  4. Own factories, own offices and own sites around the world 

  5. Our operations = our own factories, own offices, own logistics and own travel