PREGNANCY+ and BABY+ Privacy Notice


Pregnancy+ and Baby+ provide insights into your pregnancy, your well-being and your baby's development, and provides you with personalised content, messages, tips and other services ("Services"). This Privacy Notice is meant to help you understand our privacy practices when you use our Services, including what data we collect, why we collect it, and what we do with it, as well as your individual rights.


Pregnancy+ and Baby+ uses personal data collected or processed by the Pregnancy+ and Baby+ mobile application ("App").


This Privacy Notice applies to personal data collected or processed by the App, which is controlled by or under control of Koninklijke Philips N.V. or any of its affiliates or subsidiaries ("Philips", "our", "we" or "us").


Please also read our Cookie Notice and Terms of Use, which describe the terms under which you use our Services.


What Personal Data are collected and for which Purposes

We receive or collect personal data, as described in detail below, when we provide our Services, including when you access, download, install the Device or the App, or use our Services. We may use this personal data to perform the Services requested by you as a contractual necessity, to operate, provide, improve, customize, support and market our Services based on our legitimate interest, or to comply with a legal obligation to which we may be subject. If you do not want us to collect and process your personal data, you may not be able to use the Services.


Sensitive Personal Data

Before we collect sensitive personal data, we will inform you and ask your explicit consent. This data includes;


Baby+ and Pregnancy+ 

Your photo

Your uploaded pictures

Your doctor's visits (personal notes that you may wish to record, such as: pregnancy weight, blood pressure, foetal heart rate)

Mother's weight 



Baby's due date

Baby's kicks

Your birth plan

Mother's contraction

Mother's belly pictures.



Baby's photo

Baby's growth data

Baby's sleep data

Baby's feed data

Baby's tooth data

Baby's nappy data

Baby's medication (personal notes that you may wish to record, such as: dose, name, label)

Baby's vaccines (personal notes that you may wish to record, such as: name, reaction)

Baby's doctor's visits (personal notes that you may wish to record, such as: weight)

Mother's breastfeeding data.


You may withdraw your consent at any time, without affecting the lawfulness of processing based on consent before withdrawing your consent.


Other Sensitive Personal Data

We ask that you not send us and you not disclose any other sensitive personal data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the App or otherwise to us.


Account Data

We collect your personal data when you create an account. You may log in to the App using your account or using your social media profile. The personal data we collect may include your username, profile photo, name, email address, gender, country, language, due date, social media profile, location and password.


·         The personal data collected is used to create and manage your account. You can use your account to securely log in to the app. If you create an account to log in to the app, we will send you a welcoming email, communicate with you in response to your enquiries, and send you strictly service-related announcements or direct marketing communication if you have opted in. You may also use your account to participate in a promotion or game, participate in a social media activity related to a promotion (for example clicking "like" or "share") and participate in product testing or surveys.


Other Provided Data

This data includes:

Baby+ and Pregnancy+ 

Baby's due date

Baby's gender

Your name

Your gender

Your photo

Your location

Your email address

Your relationship to baby

Date baby is born

Your uploaded pictures

Your weekly notes

Your diary entries and memories

Your doctor's visits (personal notes that you may wish to record, such as: pregnancy weight, blood pressure, foetal heart rate, time and date of appointment, name and profession of health care provider)

mother's weight



Your favourite baby names

Baby's kicks

Your shopping list

Details of multivitamin and other products that you use, and which brands you recognise

Your hospital bag list

Your birth plan

Your to-do list

Mother's contraction



Baby's name

Baby's photo

Baby's milestones

Baby's activities

Baby's growth data

Baby's sleep data

Baby's feed data

Baby's tooth data

Baby's nappy data

Baby's medication (personal notes that you may wish to record, such as: dose, name, label)

Baby's vaccines (personal notes that you may wish to record, such as: name, reaction)

Baby's doctor's visits (personal notes that you may wish to record, such as: weight, time and date of appointment, name and profession of health care provider)

Mother's breastfeeding data.


·         The data collected is used to give you insights into your pregnancy, your well-being and your baby's development, and to provide you with personalised content, messages and tips. We do this by sending you emails, push notifications and in-app messaging.



We use cookies, tags or similar technologies to operate, provide, improve, understand and customise our Services. Cookies allow us to recognise your mobile device and collect your personal data, including your unique user Device number, the IP address of your mobile device, the type of mobile internet browser or operating system you use, session and usage data, or service-related performance information, which is information about your use of the App.


For further information about the use of cookies or other similar technologies used in this App, please read the full cookie notice below.



Amazon Affiliate Programme

We employ Amazon Affiliate Programme products to serve affiliate advertising in relation to your use of the App. Further details of the Amazon Affiliate Programme are available here:




We use Facebook Login. This enables you to sign into our App with your Facebook credentials.

Philips will collect your Facebook credentials, your name, email address and picture associated with your Facebook account.

Facebook also collects certain information when you use Facebook Login:
The Facebook SDK collects the following information when you use Facebook Login:
· Configuration data: After a user has logged in, the SDK makes periodic background requests to manage the lifetime of the access token automatically.
· Error information: The SDK captures error information, including during initialisation of the SDK, which may include a user ID of individuals who are logged in to Facebook.
· Short-term data: The SDK measures some user activity for purposes of managing fraud and abuse. This data is only retained for a very short period for those not logged in to Facebook.

You can find out more about how Facebook uses information by reading their privacy policy (available online at the following address:


Google Analytics

We use the Google Analytics service provided by Google Inc., which helps us to analyse how users use the App. This information generated about your use of the App will be transmitted to and stored by Google on its servers. Google will use this information for the purposes of evaluating your use of the App and compiling reports on App activity. Google Analytics Terms of Service are available here: An explanation of how Google uses data when you use the App is available here: (or such other link as updated at Google Analytics Terms of Service set out above).



We use Fabric by Crashlytics to obtain analytics reports and usage analysis. This information generated about your use of the App will be transmitted to and stored by Crashlytics on its servers. Fabric by Crashlytics will use this information for the purposes of evaluating your use of the App and compiling reports on App activity. Fabric by Crashlytics Terms of Use and Privacy Policy are available here:



We use Crashlytics to track performance of the App and collect crash reports. Crash report data is transferred to and processed by Crashlytics on their servers. Crashlytics Terms of Use and Privacy Policy are available here: and


DoubleClick for Publishers

We use DoubleClick for Publishers (DFP) to serve programmatic advertisement to users in the App. Information about how
the app is set up, such as trimester and relation, along with the device advertising ID is sent to DFP in order to make advertisement more personalised and as relevant as possible. Additionally, DFP also uses IP targeting to ensure that all advertisement is
localised appropriately. DFP Terms & Conditions and Privacy Policy are available here:


We use Branch Metrics to deep-link users into the App and to analyse how users access and use the App. The information generated about your use of the App will be transmitted to and stored by Branch Metrics on its servers. On Behalf of Philips,

Branch Metrics will use this information for the purposes of evaluating your use of the App and compiling reports on App activity. Branch Metrics Terms and Conditions and Privacy Policy are available here: and



We use Firebase Services by Google to make changes to the App remotely, e.g. to change the look of certain screens and pages. Firebase Services Terms of Use are available here: Firebase Services are governed by the Privacy Policy of Google, which is available here:


Transactional information

If you pay for our Services, we may receive information and confirmations, such as payment receipts, including from app stores or other third parties processing your payment.


Customer support

You may provide us with information related to your use of our Services, including your interaction with Philips, and how to contact you so we can provide you customer support. We operate and provide our Services, including providing customer support, and improving, fixing and customising our Services. We also use your information to respond to you when you contact us.


Combined Data

We may combine your personal data, including account data, other data provided by you, Device data, cookies, location data, data collected during your interactions and usage of the Philips digital channels, such as social media, websites, emails, apps and connected products, IP address, cookies, device information, communications you click on or tap, location details and websites you visit.


The combined data is analysed and used to provide you with Services such as to give you insights into your pregnancy, your well-being and your baby's development, and to provide you with personalised content, messages and tips, and to help us improve the content, functionality and usability of the App, Device and Services, as well as to develop new products and services.


If you opt-in to receive promotional communications about Philips products, services, events and promotions that may be relevant to you based on your preferences and online behavior, we may send you marketing and promotional communications via email, phone and other digital channels, such as mobile apps and social media. To be able to tailor the communications to your preferences and behavior and provide you with a more relevant and personalized experience, we may analyze and combine your personal data. You may opt-out and unsubscribe from such communications at any time.



The App may request your permission to access your phone or sensors (e.g. camera, Wi-Fi, geo-location or Bluetooth) or other data (e.g. photos, agenda or contacts) on your mobile device.


·         We use such data only when it is needed to provide you the Services and only after you have provided your explicit consent.


·         Sometimes, the permission is a technical precondition of the operating systems of your mobile device. In such case, the App may ask your permission to access such sensors or data, however, we will not collect such data, unless when it is required to provide you the App Service and only after you have provided consent.


With whom are Personal Data shared?

Philips may disclose your personal data to third party service providers, business partners, or other third parties in accordance with this Privacy Notice and/or applicable law.


Service providers

We work with third-party service providers to help us operate, provide, improve, understand, customise, support and market our Services.


We may share your personal data with the following service providers:


·         IT and cloud providers

These service providers deliver the necessary hardware, software, networking, storage, transactional services and/or related technology required to run the App or provide the Services.

Philips requires its service providers to provide an adequate level of protection to your personal data similar to the level that we provide. We require our service providers to process your personal data only in accordance with our instructions and only for the specific purposes mentioned above, to have access to the minimum amount of data they need to deliver a specific service, and to protect the security of your personal data.


Other third parties

Philips may also work with third parties who process your personal data for their own purposes. Please read their privacy notices carefully as they inform about their privacy practices, including what type of personal data they collect, how they use, process and protect them.


If Philips shares personal data with a third party that uses your personal data for their own purposes, Philips will ensure to inform you and/or obtain your consent in accordance with applicable laws before we share your personal data.


Philips sometimes sells a business or a part of a business to another company. Such a transfer of ownership could include the transfer of your personal data directly related to that business, to the purchasing company. All of our rights and obligations under our Privacy Notice are freely assignable by Philips to any of our affiliates, in connection with a merger, acquisition, restructuring, or sale of assets, or by operation of law or otherwise, and we may transfer your personal data to any of our affiliates, successor entities, or new owner.


We may share your personal data with the following third parties:


Third parties

These third parties may provide their own services to you. We may share your personal data with Apple Health, Ad Serving Technology and Links to Other Websites at your request and/or in accordance with applicable laws.


·         Apple Health

You can connect to Apple Health and authorise the App to read the data you store in Apple Health, as well as write your data stored in the App to Apple Health. If you give the necessary permissions, other Apps can access the data that is recorded by the connected Philips devices and stored in Apple Health. Apple Health does not sync to Apple, though the user can back up Apple Health data to iCloud or iTunes. Philips does not protect your personal data stored with Apple Health. Please review Apple's policies and procedures before syncing and backing up your personal data with Apple Health.


·         Ad Serving Technology

We use third-party ad serving technologies that use precise methods to collect information as a result of ad serving through the App. This data may be used and disclosed in accordance with this Privacy Notice, our Cookie Notice and the privacy policy of the company providing the ad serving technologies. The advertising companies who deliver ads for us may combine the information collected with other information they have independently collected from other services or products. Although we take commercially reasonable steps to instruct such advertising companies to comply with the terms and conditions of this Privacy Notice, we do not have access to or control of third party technologies.


·         Links to Other Sites

The App may contain links to other sites or services of interest. Once you have used these links to leave the App, we do not have any control over those third-party sites or services. The information which you provide whilst visiting such sites is not governed by this Privacy Notice.


Cross-border transfer

Your personal data may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you consent to the transfer (if any) of information to countries outside of your country of residence, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal data.


If you are located in the EEA, your personal data may be transferred to our affiliates or service providers in non-EEA countries that are recognised by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here. For transfers from the EEA to countries not considered adequate by the European Commission, such as the United States, we have put in place adequate measures, such as our Binding Corporate Rules for Customer, Supplier and Business Partner Data and/or standard contractual clauses adopted by the European Commission to protect your Personal Data. You may obtain a copy of these measures by following the link above or by contacting


How long do we keep your data?

We will retain your personal data for as long as needed or permitted in light of the purpose(s) for which the data is collected. The criteria we use to determine our retention periods include: (i) the length of time you use the App and Services; (ii) whether there is a legal obligation to which we are subject; or (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).


Your choices and rights

If you would like to submit a request to access, rectify, erase, restrict or object to the processing of personal data that you have previously provided to us, or if you would like to submit a request to receive an electronic copy of your personal data for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may contact us at We will respond to your request consistent with applicable law.


In your request, please make clear what personal data you would like to access, rectify, erase, restrict or object to its processing. For your protection, we may only implement requests with respect to the personal data associated with your account, your email address or other account information that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.


Please note that if you make use of (some of) your choices and rights, you may not be able to use, in whole or in part, of our Services anymore.


We protect your personal data

We take seriously our duty to protect the data you entrust to Philips against accidental or unauthorized alteration, loss, misuse, disclosure or access. Philips uses a variety of security technologies, technical and organizational measures to help protect your data. For this purpose we implement, among others, access controls, use firewalls and secure protocols.


Special information for parents

While the Services are not directed to children, as defined under applicable law, it is Philips policy to comply with the law when it requires parent or guardian permission before collecting, using or disclosing Personal Data of children. We are committed to protecting the privacy needs of children and we strongly encourage parents and guardians to take an active role in their children's online activities and interests.


If a parent or guardian becomes aware that his or her child has provided us with his or her Personal Data without their consent, please contact us at If we become aware that a child has provided us with Personal Data, we will delete his/her data from our files.


Local specific information: Your California Privacy Rights (US Only)

California Civil Code Section 1798.83 permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we have disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please visit our privacy website:


Changes to this Privacy Notice

Our Services may change from time to time without prior notice to you. For this reason, we reserve the right to amend or update this Privacy Notice from time to time. When we update this Privacy Notice, we will also update the date at the top of this Privacy Notice.


We encourage you to review regularly the latest version of this Privacy Notice.


The new Privacy Notice will become effective immediately upon publication. If you do not agree to the revised notice, you should alter your preferences or consider stopping using our Services. By continuing to access or make use of our Services after those changes become effective, you acknowledge that you have been informed and agree to the Privacy Notice as amended.


Contact Us

If you have any question about this Privacy Notice or about the way in which Philips uses your personal data, please contact our Data Protection Officer at Alternatively, you have the right to lodge a complaint with a supervisory authority competent for your country or region.


Koninklijke Philips N.V.

High Tech Campus 5

5656AE, Eindhoven

The Netherlands