Black Friday gifts for new mums: Baby care essentials they'll love

Why baby essentials are useful gifts for new mums

The best gifts for new mums are often the ones that make everyday life a little easier.

Toys, teddies and onesies all make lovely presents, but practical baby essentials can support new parents with the everyday realities of feeding, settling and caring for their baby. They can be particularly thoughtful mum-to-be gifts because they help new parents prepare before their baby arrives.

New mums don’t always have the time or energy to stock up on essentials, either. Ticking something useful off her list means one less job to think about, giving her more time to focus on settling into life with her new baby.

Practical presents can also continue to be useful long after the wrapping paper is gone. From feeding products to baby monitors, some of the best useful gifts for new mums are products that become part of their everyday routine.

Black Friday baby deals for new mums

If you’re shopping for presents for expecting mums, Black Friday can be a good opportunity to look for products they’ve already added to their baby essentials list.

Not sure where to start? Consider what will make everyday routines easier, particularly feeding, nighttime care and getting out and about.

• Feeding essentials for new mums

Feeding essentials can make particularly practical gifts for new mums, especially if you know what the mum-to-be plans to use. A few options to consider include:

• Philips Avent Natural Care Wearable Breast Pump: A thoughtful option for mums who plan to express. Its discreet, wearable design gives mum the freedom to pump wherever she feels comfortable, while leaving her hands free during a pumping session. It mimics a baby's natural drinking rhythm and offers hospital-strength performance for effective expressing, helping pumping fit more easily around everyday life with a newborn.
• Philips Avent 2-in-1 Warmer & Steriliser: A useful addition to a new parent's feeding routine, combining two everyday tasks in one handy device. It warms bottles in as little as three minutes* using hospital-standard water bath warming, while a smart sensor helps prevent overheating. It can also eradicate 99.9% of bacteria using natural steam, giving parents a convenient way to prepare bottles and feeding equipment.

When shopping Black Friday baby deals, think about which products best fit the new mum's feeding plans and daily routine. The most useful gifts for new mums are ultimately those that make regular tasks a little simpler.

• Nighttime essentials for new mums

When browsing baby Black Friday deals, think about those cosy but busy evenings with a newborn, too. Useful nighttime gifts can include:

• Swaddles
• Baby monitors
• Night lights
• White noise machines
• Baby rockers

These are the kinds of gifts parents can use as part of their everyday routine, making them a good option if you want something practical rather than purely decorative.

• Gifts for getting out and about

Don’t forget new mum gifts for leaving the house with a baby. Changing mats and changing bags can all come in handy when heading out and about.

A pram can be another practical present and help with one of the bigger items on a new parent's shopping list. If you're buying something this personal, though, make sure you know which model or features the parents want first.

• Wellbeing presents for expecting mums

Not every present needs to go on the baby's essentials list. Some of the most thoughtful gifts for new mothers put mum herself at the centre.

Wellbeing presents for expecting mums could include:

• Cosy loungewear for days at home
• Gentle skincare or self-care products
• Her favourite snacks or treats
• A home-cooked meal or food delivery
• Time together over a coffee or simple check-in

You could also pair one of these with a practical baby essential to create a more personal gift. The important thing is to choose something with her individual needs and preferences in mind.

How to find practical gifts for new mums

If there are lots of Black Friday baby deals to choose from, focus on what the new parent is actually likely to use.

Here are a few things to consider:

• Start with her needs. Find out what she already has and what's still on her baby essentials list before buying.
• Prioritise everyday usefulness. Feeding, sleeping and getting out of the house are good areas to consider when looking for useful gifts for new mums.
• Look at bundles carefully. Black Friday bundles can include useful additional products, but make sure the contents match what the parents actually need.
• Consider how the product fits her routine. A wearable breast pump, for example, may be more useful for a mum planning to express.
• Check the returns policy. This is particularly useful when buying larger or more personal baby products in case the recipient needs something different.

Above all, keep her individual lifestyle and needs in mind. The best gift ideas for new mums aren't necessarily the biggest or most expensive. They're the ones that genuinely help make everyday life with a newborn a little easier.

When are Philips Black Friday baby deals?

This year, everyone can start shopping for Black Friday gifts for mums from 24th November to 6th December.

If you want to start shopping sooner, you can also sign up now for early access from 9th to 18th November.

Before the sale begins, think about the products the new mum actually wants or needs. That way, when the baby Black Friday deals go live, you can focus on finding a useful gift rather than choosing something simply because it's discounted.

FAQs about gifts for new mums

What are the most useful gifts for new mums?

These are the kinds of presents that will help with their everyday routine. Depending on the individual, that could include baby bottles, breast pumps, a bottle warmer, a steriliser, a baby monitor, changing accessories or something focused entirely on mum's comfort.

What should I buy as a gift for a mum-to-be?

When choosing mum-to-be gifts, consider what she already has, what she plans to use and what's left on her baby essentials list. Practical feeding or baby-care products can be particularly useful, while a personal gift can feel more thoughtful.

Is a breast pump a good gift for a new mum?

A breast pump can be a useful gift for someone who has told you she plans to express breast milk. As feeding choices are personal, it's best suited to a partner, close family member or someone who already knows which type or model the mum wants.

When do Philips Black Friday baby deals start?

Philips Black Friday deals are available to everyone from 24th November to 6th December, with early access from 9th to 18th November if you sign up in advance.

Ultimately, the best Black Friday gifts for mums are the ones chosen with her individual needs in mind. Whether that's the Philips Avent Natural Care Wearable Breast Pump, the Philips Avent 2-in-1 Warmer & Steriliser or a smaller everyday essential, look for something that fits naturally into life with her new baby.

* 150 ml (5 oz) of room-temperature milk in Avent 9 oz (256 ml) Natural bottle.