Click on the W2 Optimal White brush head to remove surface stains and reveal a whiter smile. With its densely packed central stain-removal bristles, it's clinically proven to whiten teeth in just one week.
Safe and gentle on sensitive areas, orthodontics and dental work
You can be sure of a safe brushing experience: our sonic technology is suitable for use with braces, fillings, crowns and veneers, and helps prevent cavities and improve gum health.
Philips Sonicare's advanced sonic technology
Philips Sonicare's advanced sonic technology pulses water between your teeth, and its brush strokes break plaque up and sweep it away for an exceptional daily clean.
Lets you know if you're pressing too hard
Brushing too hard can damage your teeth and gums. To prevent this, your Philips Sonicare ProtectiveClean emits a gentle pulsing sound to remind you to ease off on the pressure.
Connects smart brush handle and smart brush heads
A microchip-enabled technology that detects and synchronises the smart brush head with the smart handle. The smart handle and smart brush head pair is a powerful combination that enables Smart replacement reminders.
Always know when to replace your brush heads
All brush heads wear out over time. But our BrushSync technology tracks how long you've been using your brush head for, and how hard you've been brushing. When it's time to replace it, a light on your handle and a short beep will let you know. That way, you can be sure your brush head is doing a good job.
Easy-start programme builds your Philips Sonicare routine
Starting something new can take some getting used to. Our easy-start programme gives you the option of a gradual, gentle increase in brushing power with the first 14 uses of your new toothbrush.
Encouragement to brush thoroughly
Need an electric toothbrush with a timer? Our QuadPacer lets you know when you've spent just the right amount of time cleaning each part of your mouth, while our Smartimer tells you when you've brushed for the recommended two minutes.
Makes traveling easier for you
Our premium travel case lets you store your toothbrush hygienically, while our compact charging base keeps you topped up when you're on the go. You do get two weeks of regular use from a single full charge, but the charger's just the ticket for longer trips.