Removes up to 100% more surface stains in just 3 days*
Dense bristles packed into the centre of the Philips Sonicare Premium White brush head work hard to remove plaque, and everyday surface stains from food and drinks. Flexing sides let bristles contour to the unique shape of your teeth and gums for deep cleaning and a brighter smile in just 3 days.
Up to 4 x more surface contact** for an effortless deep clean
You get a personalised clean every time you brush with our adaptive cleaning technology. Soft, flexible rubber sides let Premium White adapt to the unique contours of your mouth. Our bristles adjust to your gums and teeth, giving you up to 4 x more surface contact** than a standard brush head for deeper cleaning, even in hard-to-reach spots. The adaptive cleaning technology also allows gentle tracking along the gumline and absorbs excessive brushing pressure, and enables an enhanced sweeping motion for a unique in-mouth feel and superior cleaning.
Up to 10 x more plaque removal than a manual toothbrush
With Premium White, you get exceptional cleaning as well as daily whitening. Its flexible design helps remove up to 10 x more plaque**** from teeth and along the gumline for a deep clean you can see and feel.
Philips Sonicare's advanced sonic technology
Philips Sonicare's advanced sonic technology pulses water between your teeth, and its brush strokes break plaque up and sweep it away for an exceptional daily clean.
Always know when to replace. Always get an effective clean.
Brush heads become less effective after 3 months' use, but with BrushSync™ you'll be reminded before this happens. Your smart toothbrush will track how often and how hard you brush and will notify you when it's time for a replacement. Don't have a smart Philips Sonicare toothbrush? Just monitor your blue replacement bristles — when they turn white you'll know it's time for a fresh brush head.
Tested to meet your oral health needs
All Philips Sonicare brush heads are safe and gentle on teeth and gums. During tests, each brush head is put through its paces to ensure durability and an exceptional performance every time you brush.
Click-on design for simple brush head placement
Your Premium White brush head fits perfectly with any Philips Sonicare toothbrush handle, except PowerUp Battery and Essence. Simply click on and off for easy replacement and cleaning.
Automatically selects optimal mode for ultimate results***
You'll always get the best possible clean with our BrushSync™ mode-pairing feature***. The Philips Sonicare W3 Premium White brush head syncs with your BrushSync™ enabled Philips Sonicare toothbrush handle***, selecting the optimal brushing mode and intensity level for exceptional whitening. All you need to do is start brushing.