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"For me, it's about encouraging more people to enjoy cooking and to feel as comfortable and confident as possible using this kit. And, ultimately, I set out to design a range that I would be genuinely happy to have and use in my own kitchen. Every piece of kit from the Jamie's Tools range by Philips Jamie Oliver has a splash of lovely cornflower blue, the colour I chose to match the clean retro shapes we've used. This stuff is meant to be shown off, not hidden away in cupboards."