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All your needs covered in one purchase
Choose one of the following: Choose one of the following products:
W Optimal White
Standard sonic toothbrush heads
Philips shop price
Up to 100% whiter teeth in just one week*
Advanced cleaning for stain removal and whiter teeth
BrushSync mode pairing
Up to 7x more plaque removal than a manual toothbrush
Densely-packed, high-quality bristles remove up to 7x more plaque than a manual toothbrush.
Diamond-shaped bristles give you 100% whiter teeth in 1 week
The W2 Optimal White's stain-removal pad, made from densely-packed diamond-shaped bristles, removes surface stains caused by food and drinks. You'll notice a whiter smile, up to 100%*, in just 7 days.
Automatically selects optimal mode for ultimate results**
You'll always get the best possible clean with our BrushSync™ mode-pairing feature**. The Philips Sonicare W2 Optimal White brush head syncs with your BrushSync™ enabled Philips Sonicare toothbrush handle**, selecting the optimal brushing mode and intensity level for exceptional whitening. All you need to do is start brushing.
Always know when to replace. Always get an effective clean.
Brush heads become less effective after 3 months' use, but with BrushSync™ you'll be reminded before this happens. Your smart toothbrush will track how often and how hard you brush and will notify you when it's time for a replacement. Don't have a smart Philips Sonicare toothbrush? Just monitor your blue replacement bristles — when they turn white you'll know it's time for a fresh brush head.
Tested to meet your oral health needs
All Philips Sonicare brush heads are safe and gentle on teeth and gums. During tests, each brush head is put through its paces to ensure durability and an exceptional performance every time you brush.
Philips Sonicare's advanced sonic technology
Philips Sonicare's advanced sonic technology pulses water between your teeth, and its brush strokes break plaque up and sweep it away for an exceptional daily clean.
Click-on design for simple brush head placement
Your W2 Optimal White brush head fits perfectly with any Philips Sonicare toothbrush handle, except Philips One and Essence. Simply click on and off for easy replacement and cleaning.