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TV
Philips OLED 910 Ambilight TV lighting the wall
4.2

OLED+

Our ultimate sound and vision experience

See all models

The only OLED with Ambilight

What every other OLED wishes it could be. With a META 3.0 panel for deep-sea blacks & vibrant colours, pristine sound, AI smarts, and Ambilight’s spectacular lightshow. This OLED changes everything.

Available in
4K Ambilight TV

All-around immersion. 4 sided Ambilight TV

With four-sided Ambilight, sports, films, music and games will feel bigger than ever. Integrated LED lights at the back react to what you watch or listen to, immersing you in a halo of colourful light that emanates from the top, bottom and sides of the TV. For the full impact, hang your Ambilight TV on the wall.

Ambilight TV
Bright OLED META panel

Bright OLED META panel. Precision, brightness and detail

Thanks to its second generation META OLED panel, this OLED+ Ambilight TV does lifelike better and brighter than ever, with a picture that looks superb at any angle. With astonishing peak brightness levels, contrast and colour are beautifully well defined: even the smallest details leap from shadows and bright areas. All major HDR formats are supported.

Legendary Bowers & Wilkins sound

A slim, integrated sound system from Bowers & Wilkins creates an extra-wide soundstage for incredible immersion. Nine front-firing drivers and a dedicated centre channel direct detailed sound with clear dialogue directly towards you. A rear-mounted subwoofer provides deep, accurate bass.

Sound by Bowers & Wilkins
Whatever you watch, a picture so real. P5 engine with AI

Whatever you watch, a picture so real. P5 engine with AI

Our P5 engine with AI gets the most out of this bright OLED+ TV, to bring you a picture so real it feels like you could step right into it! A deep-learning AI algorithm effortlessly optimises detail, contrast, colour and motion, as well as compensating for any changes to ambient lighting in your room. Whatever's on screen, the picture's perfect.

Cinematic viewing for all you watch and play

Cinematic viewing for all you watch and play

Hold onto the edge of your seat! With Dolby Vision on board, you'll see the picture the director wanted you to see, no more disappointing scenes that are too dark to make out. From movies to games, say hello to every glorious detail.

Immersive surround-sound technology

Immersive surround-sound technology

Compatibility with Dolby Atmos and DTS:X takes the Bowers & Wilkins sound of this OLED+ TV to another level, in any room. The latest movies, the newest games, the biggest sports events: with sound effects placed in the space above and around you, you'll feel like you're right in the middle of the action.

Technical specifications

Control your TV with your smart device

Philips Smart TV App

The Philips Smart TV app turns your smartphone or tablet into a smart remote, letting you switch channels, adjust volume, browse apps, and fine-tune your Ambilight settings with ease.

Scan QR Code to download the app
Philips Smart TV App
A person relaxes in front of an Ambilight TV, with a soundbar below
Philips soundbars
Ready for cinema sound?

OLED Ambilight TVs are designed to sound as beautiful as they look. But, for room-rumbling effects & dialogue with extra crunch & clarity, try a soundbar built to look & work great with your TV.

Discover Philips soundbars

Discover other OLED TVs

Reviews

Understand product reviews

4.2

of 5

98

Reviews

84%

recommend this product

5
4
3
2
1

Savvaspap

08/11/2025

United Kingdom

Verified buyer

Very good tv

One of the best TV 2025 great picture and sound The only thing I dislike is that I can’t connect my hue bulbs

This review was made for OLED+ 65OLED910 4K Ambilight TV

This review was made for OLED+ 65OLED910 4K Ambilight TV

Kees,K

02/04/2026

Nederland

Verified buyer

Prachtig beeld en subliem geluid

Heeft een prachtig beeld en subliem geluid ,ben zeer tevreden over de aanschaf Is zeker een aanrader

Pros

Perfect

Cons

Heb nog niets kunnen vinden ,wat een minpunt is

Yes, I recommend this product

This review was made for OLED+ 55OLED910 4K Ambilight TV

Yes, I recommend this product

This review was made for OLED+ 55OLED910 4K Ambilight TV

Kesse

28/02/2026

Nederland

Mooi beeld geweldig geluid

Mooi beeld ambilight rondom geeft toch net dat beetje extra en de AI stuurt het light mooi aan niet te fel en niet te zwak. Geluid is echt wel 1 van de pluspunten geen soundbar nodig eventueel kun je er een sub aanhangen maar persoonlijk hoeft dat voor mij niet

This review was made for OLED+ 65OLED910 4K Ambilight TV

This review was made for OLED+ 65OLED910 4K Ambilight TV

Awards

  • Award image PBTAWARD128
  • Award image PBTAWARD154
  • Award image PBTAWARD150
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Disclaimers

  1. This television contains lead only in certain parts or components where no technology alternatives exist in accordance with existing exemption clauses under the RoHS Directive.

  2. The TV supports DVB reception for 'Free to air' broadcast. Specific DVB operators may not be supported. An up-to-date list can be found in the FAQ section of the Philips support website. For some operators Conditional Access and subscription are required. Contact your operator for more information.

  3. Philips TV Remote app and related functionalities vary by TV model, operator and country, as well as smart device model and OS. For more details, please visit: www.philips.com/TVRemoteapp.

  4. EPG and actual visibility (up to 8 days) is country- and operator-dependent.

  5. Netflix subscription required. Subject to terms on https://www.netflix.com

  6. Amazon Prime is available in selected languages and countries.

  7. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Alexa is available in selected languages and countries.

  8. Over-the-top media services button on the remote control will be different in each country. Please refer to the actual product in the box.

  9. Google Assistant is available in different languages and countries specific to product types.

  10. Availability and functionality of voice-control services varies according to country and language.

  11. Google TV is the name of this device's software experience and a trademark of Google LLC.

  12. Google TV is the name of this device's software experience and a trademark of Google LLC. YouTube, OK Google and other marks are trademarks of Google LLC.

  13. Availability of Apple TV app and Apple TV+ may vary by country or region. Please check the Google Play and Apple Inc. support pages.

  14. 144 Hz HDMI VRR, G-sync and FreeSync are achievable when gaming on a PC, connected to your OLED TV via HDMI

  15. Matter/Control4: this feature will become available in 2025 via a software update.

  16. Apple, AirPlay, Apple Home, HomeKit and iOS are trademarks of Apple Inc., registered in the U.S. and other countries and regions. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under licence.